BMMM 5003 Integrated Marketing Communications Coursework 1 Example | DMU

Published: 12 Aug, 2025
Category Coursework Subject Marketing
University De Montfort University Module Title BMMM 5003 Integrated Marketing Communications
Assessment Title Over-Voice Record Presentation
Academic Year 2024-25

Introduction

Sainsbury's specialises in groceries, food, retail, technology, digital, finance, online, banking, supermarket, general merchandise and clothing. Moreover, the company is known for offering delicious and great quality food at a competitive price................. View More.

Table of Contents

  • Introduction- Company Overview    
  • Brand value    
  • Content Relevance and analysis- Target audience    
  • Campaign objectives    
  • Contents and Campaign Message    
  • Channels and Media    
  • Budget Allocations and Metrics, and KPIs    
  • Critical thinking- Assessment of the campaign strategy with brand identity and value    
  • Conclusion    
  • Reference List    

 

 

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