Category | Assignment | Subject | Management |
---|---|---|---|
University | Oxford Brookes University | Module Title | BMGT7075 Integrated Business Research Project Pathway |
Word Count | 8000 words |
---|---|
Assessment Type | Written Assignment Individual |
Academic Year | 2025- |
This report critically evaluates Mondelez International’s strategic position and sustainability challenges in the global chocolate industry. By focusing on its flagship brand Cadbury it analyses the company's competitive landscape, external environment, sustainability initiative and challenges and offers appropriate recommendations for strengthening its market position and long-term resilience.........View More
1. Introduction
1.1. Background
1.2. Objectives and Scope
2. External and Competitive Environment Analysis
2.1. Industry Overview
2.2. PESTEL Analysis
2.3 Porter’s Five Forces Analysis
2.4 Implications of Strategic Position
3. Sustainability Challenges
3.1 Overview of Sustainability in the Chocolate Industry:
3.2 Monde lez's Sustainability Initiatives:
3.3 Challenges in Execution:
3.4 Comparative Analysis:
4. Strategic Recommendations
4.1 Enhancing Sustainability:
4.2 Competitive Strategies:
4.3 Consumer Engagement:
4.4 Metrics for Success:
5. Discussion and Critical Analysis
5.1 Integration of Findings
5.2 Critical Evaluation of Sources and Assumptions
7. Conclusion
Reference
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