| Category | Essay | Subject | Marketing |
|---|---|---|---|
| University | University of Essex | Module Title | BE562-7-SP Marketing & Innovation |
BE562-7-SP It is imperative to scrutinise marketing processes in the international arena, especially in the United Kingdom (UK), and this will direct me to local organisations' analysis. To study the business of Greggs plc is one of the famous brands in the local market. This essay will take an "outside-in" approach to look into the markets and competitive conditions that form the basis of marketing strategies in the UK's unique socioeconomic and cultural environment. Through the analysis of Greggs plc as a case study, this writing intends to appraise the marketing efforts of the company in the UK market considering the context, stating strengths, identifying problems, and coming up with useful recommendations aiming at success and growth. Initiatives like lowering plastic usage, encouraging community involvement, and implementing responsible sourcing are in line with consumers' values and lead to increased brand loyalty and favorable brand perception. This walking bike company's efforts towards the creation of new products through technology and digital channels, improvement of store accessibility, and attention to the issue of sustainability should not be ignored as they are the driving forces of the company's success and the strong passion of its brand's admirers.
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