Category | Report | Subject | Business |
---|---|---|---|
University | Coventry University (CU) | Module Title | 7013MFH Digital Transformation |
Word Count | 1500 words +/- 10% |
---|---|
Assessment Type | Individual Portfolio |
Assessment Title | Creation of a Web Page accompanied by a short Academic Report |
Academic Year | 2025 |
This report aims to examine current digital trends by studying the micro and macro environments of the sportswear industry. Brands that successfully incorporate digital trends maintain their market leadership, according to Kotler & Keller (2016). Nike maintains its leadership by focusing on e-commerce, personalised experiences and mobile apps................... View More.
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