7013MFH Digital Transformation CW1 Individual Portfolio Report Example

Published: 11 Jun, 2025
Category Report Subject Business
University Coventry University (CU) Module Title 7013MFH Digital Transformation
Word Count 1500 words +/- 10%
Assessment Type Individual Portfolio
Assessment Title Creation of a Web Page accompanied by a short Academic Report
Academic Year 2025

Executive Summary

This report aims to examine current digital trends by studying the micro and macro environments of the sportswear industry. Brands that successfully incorporate digital trends maintain their market leadership, according to Kotler & Keller (2016). Nike maintains its leadership by focusing on e-commerce, personalised experiences and mobile apps................... View More.

Table of Contents:

  • Introduction 
  • Company Overview 
  • Market Analysis 
  • Digital Environment Of Nike 
  • Recommendation 
  • Learning From Competitors 
  • Planning The Website 
  • Design Choice Explained
  • Conclusion 
  • Reference 
  • Appendices

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