44-508678 Airline Operations and Pricing Management Individual Phase Test Sample

Published: 25 Apr, 2025
Category Coursework Subject Management
University Sheffield Hallam University Module Title 44-508678 Airline Operations and Pricing Management
Assessment Types:  Individual Phase Test
Academic Year: 2025

Individual Phase Test Short Intro

Section 1: Introduction
Pricing and yield generation strategies factor prominently among ingredients determining an airline’s operational model and route strategy, revenues and costs, and corresponding impact on company profitability, competitiveness, and customer satisfaction. 

Table of Contents

Section 1: Introduction    
Section 2: Pricing and Revenue Management Strategies    
2.1 Emirates’ Pricing and Revenue Management Strategies    
2.2 Flydubai’s Pricing and Revenue Management Strategies    
2.3 Comparative Analysis of Emirates and Flydubai Pricing Strategies    
Section 3: Service Disruption and Recovery    
3.1 Common Causes of Service Disruption in Emirates and Flydubai    
3.2 Service Recovery Strategies in Emirates (FSC)    
3.3 Strategic Steps in the Service Recovery of Flydubai (LCC)    
3.4 Comparison of Recovery Patterns    
Section 4. Conclusion    
References    

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