| Category | Coursework | Subject | Management |
|---|---|---|---|
| University | Sheffield Hallam University | Module Title | 44-508678 Airline Operations and Pricing Management |
| Assessment Types: | Individual Phase Test |
| Academic Year: | 2025 |
Section 1: Introduction
Pricing and yield generation strategies factor prominently among ingredients determining an airline’s operational model and route strategy, revenues and costs, and corresponding impact on company profitability, competitiveness, and customer satisfaction.
Section 1: Introduction
Section 2: Pricing and Revenue Management Strategies
2.1 Emirates’ Pricing and Revenue Management Strategies
2.2 Flydubai’s Pricing and Revenue Management Strategies
2.3 Comparative Analysis of Emirates and Flydubai Pricing Strategies
Section 3: Service Disruption and Recovery
3.1 Common Causes of Service Disruption in Emirates and Flydubai
3.2 Service Recovery Strategies in Emirates (FSC)
3.3 Strategic Steps in the Service Recovery of Flydubai (LCC)
3.4 Comparison of Recovery Patterns
Section 4. Conclusion
References
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