2171 The Entrepreneurial Decision Maker, Assignment Remit 2024-25 | UCB

ASSIGNMENT TASK:

You are tasked with writing a 3000 word formal report identifying a business start-up that will be based in the United Kingdom and writing a business report exploring business expansion growth options.  

• Introduce your start-up business.
• Discuss the relationship between risk and uncertainty and how these affect the decision-making of the start-up business.
• Evaluate the need for the business to use a data-driven decision-making culture. 
• Using a range of valid data sources, create a Commercial Market Outlook (CMO) dashboard that outlines the industry/market that your business will operate in. 
• Using this data suggest THREE options for expansion/growth of the business.
• Using a range of decision-making techniques and the data from the CMO and other sources, recommend and justify ONE option for the business to apply in the future.

MARKING CRITERIA:

• Below are the marking criteria that align with both the task(s) set and the quality of your document.  Clear weightings/marks will be noted for each criterion.  
• The overall mark awarded for this assignment will explicitly show how the mark was calculated based on your performance against each criterion.

LEARNING OUTCOMES:

Learning Outcomes are what the student needs to demonstrate after completing a module. An assessment is a way in which students can demonstrate their achievement of these Learning Outcomes. Learning Outcomes are NOT the same as the assignment task.

• LO1. Evaluate the drivers and strategies for entrepreneurial and founder led decision making.
• LO3. Evaluate the relationship between risk and uncertainty in entrepreneurial decision making.
• LO4. Solve complex problems using appropriate decision-making techniques.