BTEC Unit 22: Product & Services Development Assignment Task

BTEC Unit: 22 ASSIGNMENT SCENARIO AND GUIDANCE SCENARIO

New product development (NPD) is the process of bringing a new product to the marketplace. Your business may need to engage in this process due to changes in consumer preferences, increasing competition and advances in technology or to capitalise on a new opportunity. Innovative businesses thrive by understanding what their market wants, making smart product improvements, and developing new products that meet and exceed their customers' expectations.

Research the product and services sector of Pakistan and select a company with a wide range of offered products and/or services. Study the innovation and design function of the organisation. You will be required to work in a team of 2-4 members to undertake the activities of that function.

Unit 22 TASK 1 - (LO1, LO2 AND LO3) - GUIDANCE

Define the product/service concept, with emphasis on customer integration for its development, marketing and sustainable performance. As a team, develop a product or service for your chosen organisation, using the processes involved in determining new product/service development: ideas generation, ideas screening/selection, creative methods, concept testing (market research), and business analysis. This product or service can be totally new, a renovation of an existing product/service, or an adaptation. The teams have to justify their approach and decision-making.

Develop a project portfolio for the organisation: introduce the organisation that you have studied, and its partner companies (if applicable). Give an overview of the different products and services offered in their portfolio. Evaluate the range of their products and services in relation to their life cycle stage. Further, evaluate how to manage the lifecycle stages and the choice of appropriate product line management choices. Choosing one product line management choice, explain each of the processes applied for new product development, how each stage of the process was applied and the techniques and methods used.

Each team has to pitch their product or service to a panel [comprising the tutor and other students which can represent either a group of investors (for an entirely new idea) or the board of directors of a company (if a proposed renovation/adaptation)]. The pitch should be evident of a coherent product, with a justified approach to decision-making throughout the development process, market launch and distribution.

Unit 22 TASK 2 - (LO4) - GUIDANCE

This activity requires the students to work independently on a brief report, reflecting on the creative process, group dynamics and the presentation that was completed for the previous task. Address questions, including, but not limited to, the following: 

1. How did the team function?
2. How did the team undertake the assignment?
3. What was the level of interaction between the team members?
4. Did the team work well together or was it dysfunctional? If the latter, how was this dysfunctionality eventually managed, if at all?
5. What was the quality of the final presentation?
6. With hindsight what should have been undertaken differently and why?

BTEC Unit 22: LEARNING OUTCOMES AND MARKING CRITERIA