UMKDW9-15-M Customer Behaviour Resit Assessment Brief 2024-25 | UWE Bristol

Published: 19 Aug, 2025
Category Assignmennt Subject Business
University University of the West of England (UWE Bristol) Module Title UMKDW9-15-M Customer Behaviour
Word Count 30 Minutes
Assessment Type Individual video presentation
Assessment Title Customer insight and recommendations

UMKDW9-15-M Customer Behaviour Assessment Brief

Module learning outcomes assessed by this task:

LO1. Identify and appraise appropriate secondary data to analyse consumer behaviour
LO2. Select, evaluate and apply conceptual and theoretical ideas to analyse and improve marketing strategies
LO3. Apply the principles of consumer behaviour to strategic decision-making for a specific brand

Completing your assessment

PLEASE NOTE THAT IF THIS IS YOUR SECOND ATTEMPT, YOU ARE REQUIRED TO FOCUS ON A DIFFERENT BRAND – NOT A REWORKED VERSION OF THE FIRST ATTEMPT

What am I required to do on this assessment?

Choose a brand operating in one of the following sectors identified by Mintel:

  • Business to business
  • Technology & Media
  • Travel, Leisure & Entertainment

1.Using the Mintel Database (accessible via the UWE Library), use the ‘Insights: Expert analysis’ section, then filter by ‘category’ to identify a report that relates to your chosen brand. Using data from this Report, recommend and justify a target market for your brand.

2.Using the Mintel Database (accessible via the UWE Library), identify the Industry Trends for your chosen sector. With reference to the Mintel data, and other relevant sources that you identify and cite, make recommendations on how the brand could use the marketing mix to engage with the target market you identified in part 1.

3.With reference to the target market in part 1, cite and refer to appropriate psychology theory to explain the likely drivers of customer behaviour within your chosen sector. This may include:
a.Group behaviour of customers within this sector
b.Individual differences between your customers
c.Relevant cognitive biases that relate to customers within this sector

4.Cite and refer to appropriate psychology theory to suggest ways in which your brand could improve the effect of its marketing activity. This may include:
a.Improvements to the presentation of the brand
b.Ways in which customers could be encouraged to choose this brand rather than others in the same sector.

Are You Looking for Answer of UMKDW9-15-M Assignment

Order Non Plagiarized Assignment

How to I submit my assignment?

You need to record a video in which you present your work relating to points 1-4 above. You must show your face as well as sharing your screen while you present. The expectation is that you will display information on PowerPoint slides, although you may display information in another way if you choose. You will find guidance on how to record and submit a Panopto video on the Blackboard site for this module.

Where should I start?

Ensure you know how to access Mintel via the UWE library. This is free using your UWE login. Navigate to the Reports, read the Report for your sector, and summarise all the information on the customers in this sector.
Identifying a target market (a group of customers) is a crucial first step as you can then reflect on your learning from the module to consider the psychology of these customers and how the marketing mix could be used to engage them.

What do I need to do to pass?

Use the data you identify to explain a specific target market, refer to psychology theory to show that you understand how these customers think and behave, make some recommendations on using the marketing mix to engage these customers, then explain how the appeal of the brand could be improved by applying psychology theory.

How do I achieve high marks in this assessment?

Use all the time available to you (30 minutes). Use plenty of data to provide lots of detail on the target market for your brand. Refer to several psychological theories to show that you understand how these customers think and behave, and use a variety of citations to show that you have read beyond the core module materials. Make detailed recommendations on using each part of the marketing mix to engage these customers. Make practical suggestions for improving the appeal of the brand through application of several psychological theories, supported by a wide variety of citations beyond the core module materials.

How does the learning and teaching relate to the assessment?

The first five weeks are likely to particularly help you with parts 1 and 3. The last five weeks will focus on psychology and therefore particularly help you with parts 2 and 4.

What additional resources may help me complete this assessment?

Ensure you engage with the core materials provided to you through the module, including the core reading beyond the lecture materials. We strongly recommend using Google Scholar and the UWE Library to identify further reading relating to theories and concepts discussed.

In addition you should share your ideas with your tutors throughout the semester and use opportunities to discuss your ideas during your tutors’ office hours.

What do I do if I am concerned about completing this assessment?

UWE Bristol offer a range of Assessment Support Options that you can explore through this link, and both Academic Support and Wellbeing Support are available.
For further information, please see the Academic Survival Guide.
How do I avoid an Assessment Offence on this module? 2
Use the support above if you feel unable to submit your own work for this module.

Marks and Feedback

Your assessment will be marked according to the following marking criteria. You can use these to evaluate your own work before you submit.

 

How does this relate to the learning

outcomes?

Insufficient 0-39%

Marginal Fail 40-49%

Satisfactory 50-59%

Good 60-69%

Excellent 70-79%

Outstanding 80-100%

Part 1.

Recommend and justify a target market

LO1 Identify and appraise appropriate secondary data to

analyse

consumer behaviour

Failure to identify target market.

Identification of some segmentation

criteria/attempt to identify target market

Target market identified, though these are vague and/or lack supporting evidence/argume nt.

Clear identification of target market with some supporting evidence and/or

argument.

Clear and well-

justified identification of target market with detailed supporting evidence and/or

argument.

Thorough use of the STP process, with identification of relevant segmentation

criteria and thorough

justification to identify a target

 

 

 

 

 

 

 

market with

 

 

 

 

 

 

 

detailed

 

 

 

 

 

 

 

supporting

 

 

 

 

 

 

 

evidence.

 

 

0-9 marks

10-12 marks

13-14 marks

15-17 marks

18-19 marks

20-25 marks

Part 2. Make recommendati ons on using the marketing mix

LO3 Apply the principles of consumer behaviour to strategic

decision-

No clear or credible

recommendati ons to the organisation.

 

Erroneous or

Recommendation s made but no attempt to justify these with links to the data.

Clear recommendation

(s) with some attempt at justification.

Recommendation

s may lack detail

Clear recommendations with comprehensive justification. Several links between all of the recommendations

Detailed and realistic recommendations which are justified

strongly by reference to data. Detailed application of the

marketing mix.

Detailed and relevant

recommendations that are strongly justified by reference to data

and to the

 

 

incomplete

 

and/or be

and the data.

 

targeting strategy

 

making for a specific brand

application of the marketing mix

 

 

 

 

0-9 marks

 

 

 

 

 

 

 

 

10-12 marks

unrealistic. Some link between the recommendation s and the data.

Some application of the marketing mix

13-14 marks

Recommendations may lack detail and/or realism. Clear application of all

elements of the marketing mix

 

 

15-17 marks

 

 

 

 

 

 

 

 

18-19 marks

identified previously. Recommendation s are clear and made through a detailed

application of the 4P’s or 7P’s.

 

20-25 marks

Part 3. Explain the likely drivers of customer behaviour

LO2 Select, evaluate and apply conceptual and

theoretical ideas to analyse and improve

marketing strategies

No clear use of psychological principles/theo ries to explain the drivers of customer behaviour

 

 

 

 0-9 marks

Little use of psychological principles/theorie s to explain the drivers of customer behaviour

 

 

 

10-12 marks

Some use of psychological principles/theorie s to explain the drivers of customer behaviour.

 

 

 13-14 marks

Detailed use of several psychological principles/theories to explain the drivers of customer behaviour.

 

 

 

 

 

 

 

15-17 marks

Thorough explanation of many psychological principles/theories to explain the drivers of customer behaviour.

 

 

 

 

 

 

 

18-19 marks

Comprehensive and expert understanding of many

psychological principles/theorie s that explain the drivers of customer behaviour.

 

20-25 marks

Part 4. Use psychology to suggest ways to improve

marketing

LO2 Select, evaluate and apply conceptual and

theoretical ideas to analyse and improve

Little use of psychological principles/theo ries to justify recommendati ons and explain the expected reaction of the audience.

Little use of psychological principles/theorie s to justify recommendations and explain the expected reaction of the audience.

Some use of psychological principles/theorie s to justify recommendation s and explain the expected reaction of the audience.

Detailed use of several psychological principles/theories to justify recommendations and explain the expected reaction of the audience.

Thorough explanation of many psychological principles/theories to justify recommendations and explain the

expected reaction of the audience.

Comprehensive and expert understanding of how psychological principles/theorie s can justify recommendations and explain the expected reaction of the audience.

 

marketing

strategies

0-9 marks

10-12 marks

13-14 marks

15-17 marks

18-19 marks

20-25 marks

Hire Experts to solve your UMKDW9-15-M Assignment before Deadline

Pay & Buy Non Plagiarized Assignment

If you need help on assignments UMKDW9-15-M Customer Behaviour Assignment at UWE Bristol? now stress-free and get Business Management Assignment Help from our expert team. We also provide free assignment samples that have been written by PhD expert writers. We are available 24/7 to assist you. Now, be tension-free and focus on studying and give your assignment to our expert team. We will deliver your assignment before the deadline with well-researched results. Contact us today and boost your academic grades!

Workingment Unique Features

Hire Assignment Helper Today!


Latest Free Samples for University Students

Customer Experience Strategy CW4 Formative Assessment Report Example | BPP

Category: Report Writing Example

Subject: Management

University: BPP Business School

Module Title: Customer Experience Strategy

View Free Samples

BUS7095 Business and Management Research Project Option 4 (Business Plan) Assignment Sample 2024-25, Sem3 | BCU

Category: Assignment

Subject: Business

University: Birmingham City University

Module Title: BUS7095 Business and Management Research Project Option 4 (Business Plan)

View Free Samples

RBP020L063H Leadership and Change Management Assignment Sample

Category: Assignment

Subject: Management

University: University of Roehampton

Module Title: RBP020L063H Leadership and Change Management

View Free Samples

HRMM080 Ethical and Responsible Leadership AS2 Reflective Portfolio Sample

Category: Assignment

Subject: Management

University: University of Northampton

Module Title: HRMM080 Ethical and Responsible Leadership

View Free Samples

ACAD1346 The child’s live Experience Developing Confidence Learners Assignment Sample

Category: Assignment

Subject: Education

University: University of Greenwich (UOG)

Module Title: ACAD1346 The child’s live Experience Developing Confidence Learners

View Free Samples
Online Assignment Help in UK