UMKD6V-15-3 Task A - Creative Campaign Proposal Assessment Brief | UWE Bristol

Published: 20 Mar, 2025

Category	Assignment	Subject	Management
University	UWE Bristol	Module Title	UMKD6V-15-3 Public Relations

Assessment title:	Task A - Creative Campaign Proposal
words:	1,800

Module learning outcomes (MLOs) assessed by this task:

MLO1: Analyse public relations issues using relevant theory, concepts, and frameworks
MLO2: Apply public relations principles proactively in an integrated marketing communications context
MLO4: Critically evaluate information from multiple sources to design a public relations campaign in response to a client brief

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