TSM10103 International Festival & Event Environments Essay Questions | ENU

Special instructions

• This is an essay-based assessment. You are required to answer one question.
• Write your essay below, at the end of this document. Then upload the whole file to the Turnitin essay submission link on our module’s Moodle page (TSM10103).
• The submission link is very close to where this file is located, in the “Assessment support: Assessment two (essay)” section.
• You may use material, information and ideas from across the module, as you see fit.
• Please review and complete the AI coversheet on the page below.
• My Napier contains information on what is expected in an essay:
• Your answer should be around 2,000 words long, to an absolute maximum of 2,250 words, as noted in the module study guide. This includes in-text citations, which are expected as part of demonstrating support for your arguments.
• A full references section is also expected, but is not included in the word count.
• Marketing criteria (learning outcomes 1, 2 and 3):
• Critically engage with contemporary theoretical, conceptual and comparative analyses of festivals and events. [50%] Ability to respond to your chosen question, through critical analysis and discussion. Working with theories and concepts from the module, supported by relevant sources and materials.
• Identify and critically examine key environmental contexts affecting the operating environments and management of festivals and events, both domestic and international. [25%] Ability to critically examine the relationship between events and their environments, and what this means for event managers and creators. Consider using case studies as part of this.
• Analyse and critically reflect upon strategic approaches to festival and event management. [25%] Ability to identify and consider the implications of a strategic approach to festival and event management.

Question 1

Critically examine whether the “success” of a public event should be measured not only by its economic impact, but also by its contribution to the development of social impacts through social capital and the strengthening of community ties. What practical measures can event managers implement to achieve these broader social goals

Question 2

Critically examine the role of strategic management in ensuring the sustainability of festival and event organisations, and the development of mutually beneficial relationships with host communities.

Question 3

Critically examine the importance of considering stakeholder expectations within a strategic vision for place-making through festivals and events. Give examples and evidence from a destination that you believe has achieved place-making outcomes in this way.