Sustainable Business Strategy Assessment Brief 01 2025-26 | SHU

SBS Assessed Module Learning Outcomes

• LO1: Review and critically evaluate key issues and trends within sectors from a global perspective, including sustainability, corporate social responsibility, and ethical business decisions
• LO2: Recommend sustainable strategic options using the building blocks of business and analytical frameworks
• LO3: Develop professional skills through both collaborative and autonomous working and reflect on professional practice via action plans

SBS Assessment Brief 

For this module, you need to produce a professional-looking 4000-word report based on the organisation case study that will be made available on the BB site. 

The report will comprise three sections:

Section One (LO:1&2)

A discussion of the internal and external analysis of the organisation.

Section Two (LO:1&2)

A proposed new product/feature/event/marketing campaign that allows the organisation to gain a sustainable business advantage.  This needs to be specific and targeted at a particular segment. This could be an age group, nationality, or interest group. 

Section Three (LO:1,2&3)

A critical evaluation and reflection on the sources of the information used, how accurate these are, and any shortcomings or discrepancies in the information. 

Please approach this as if you were a member of the management team of the organisation with the responsibility of deciding whether to go ahead with the project. You are expected to make suggestions as to how accurate the information is, what is lacking, and what suggestions you would suggest to improve the proposal, and why this is necessary.

Ensure that you comment on the following areas 

• How the strengths of the organisation will allow it to take advantage of the opportunity proposed.
• Are there any weaknesses that the organisation will have to overcome to enable it to gain maximum benefit?
• How sustainable is the proposal? Please remember that sustainable concerns are more than environmental conditions.
• What are the steps that the organisation will have to go through to successfully manage the proposed changes? 

Formative feedback will be available in the last weeks of the module before submission. Please ensure that you use the opportunity to ensure that you are meeting the requirements of the assessment.

AI Transparency Scale (AITS)

For this assessment, the permitted use of Artificial Intelligence is highlighted in the table below. All students are required to include a transparency declaration statement, which can be added as an appendix to the assessment (not included in the word count)

SHU AI Transparency Scale (AITS)

Transparency declaration statements

• Your statement should:
• Indicate the AITS descriptor you are using.
• Briefly describe how AI was used (if applicable) or confirm no AI was used.

Please include this statement as an appendix in your assessment. Failure to comply with this requirement may be considered a breach of academic integrity under our Academic Conduct Policy.