MSc Management Strategic Innovation and Entrepreneurship (SIE) Coursework Summative Assessment Brief | BPP

Criterion

Fail

0-39%

Marginal Fail

40-49%

Pass

50-59%

Merit

60-69%

Distinction

70-79%

High Distinction

80-100%

LO1: Critically evaluate sustainable entrepreneurial principles and practices for a start-up business (Entrepreneurial Report)

Weak and inconsistent evaluation of entrepreneurial principles and practices. Limited awareness of sustainability or start- up dynamics.

Discussion of key components (e.g., market opportunity, value proposition, business model, financing, routes to market) is superficial or fragmented.

Minimal critical insight and limited connection between principles and practice.

Limited evaluation of entrepreneurial principles and practices with emerging awareness of

sustainability and start- up requirements.

Some relevant aspects (purpose, market opportunity, business model) are identified but not fully developed or linked to practical application. Critical analysis is minimal and lacks consistency.

Satisfactory evaluation of entrepreneurial principles and practices showing an adequate understanding of

sustainability and start- up contexts. Covers core areas such as purpose alignment, market opportunity, value proposition, and financing with some coherence. Some evidence of critical thinking and application, though analysis may lack depth or integration.

Good and well- structured evaluation of sustainable entrepreneurial principles and practices for a start-up business.

Demonstrates clear understanding of how purpose, opportunity, value, and sustainability interrelate. Sound analysis of business models, financing strategies, and launch planning with logical connections to entrepreneurial practice.

Excellent, comprehensive evaluation of sustainable entrepreneurial principles and practices. Integrates purpose, motivation, opportunity, value proposition, business modelling, and sustainability into a coherent analysis.

Strong critical insight supported by relevant theory and evidence. Clearly articulates the implications for start- up success and long- term sustainability.

Outstanding evaluation of sustainable entrepreneurial principles and practices for a start-up business including purpose alignment and motivational drivers, market opportunity identification and value proposition development, business model selection, financing strategy, route to market selection, sustainability considerations and launch planning.

Criterion

Fail

0-39%

Marginal Fail

40-49%

Pass

50-59%

Merit

60-69%

Distinction

70-79%

High Distinction

80-100%

LO2: Design and implement a sustainable proposition for a business concept, incorporating ethical considerations (Entrepreneurial Report & Recorded Presentation)

Report includes weak and inconsistent design and implementation of a business proposition. Limited alignment to sustainable or ethical considerations.

Elements such as purpose, market opportunity, and value proposition are underdeveloped or disconnected. Business model and launch plan are superficial or lack feasibility.

Presentation provides a weak or unclear articulation of how the Value Proposition Canvas has been applied to support the business idea.

Report includes limited design and partial implementation of a business proposition showing emerging awareness of sustainability and ethics. Some relevant components (purpose, value proposition, business model) are addressed but with weak integration or limited evidence of practical viability.

Business model and launch plan lacks depth or clarity.

Presentation describes most Value Proposition Canvas elements but demonstrates a limited coherence between elements in the context of the business idea.

Report includes satisfactory design and implementation of a sustainable business proposition.

Demonstrates basic integration of purpose, market opportunity, value proposition, and ethical principles. The business model, financing approach, and implementation plan are coherent but may lack critical reflection or full feasibility.

Presentation covers all Value Proposition Canvas components with satisfactory application to the business concept with minor gaps in coherence.

Report includes good and well-structured design and implementation of a sustainable and ethically informed business proposition. Demonstrates clear alignment between purpose, value creation, and opportunity. Business model and financing strategy are feasible and supported launch plan is credible and reflects sustainability principles.

Presentation systematically explains each Value Proposition Canvas element in the context of the business idea, showing a good understanding of how

Report includes excellent design and implementation of a sustainable and ethically robust business proposition. Strong integration of purpose, value proposition, market opportunity, and business model.

Demonstrates creativity, critical reflection, and strategic awareness in execution. Ethical and sustainability considerations are well-formed.

Presentation demonstrates excellent synthesis and fluency, clearly articulating how each Value Proposition Canvas element

connects to create an

Report includes outstanding design and implementation of a sustainable and ethically robust business proposition. Integrates purpose alignment, market opportunity identification, value proposition development, business model design, financing and implementation strategy, sustainability considerations, and ethical decision- making in a coherent and compelling manner. Demonstrates innovation, professionalism, and strategic insight.

Presentation demonstrates outstanding synthesis

Criterion

Fail

0-39%

Marginal Fail

40-49%

Pass

50-59%

Merit

60-69%

Distinction

70-79%

High Distinction

80-100%

they combine into a robust proposition.

integrated, sustainable business proposition.

of the overall proposition, providing a comprehensive, coherent explanation of all Value Proposition Canvas elements and their interdependencies.

LO3: Communicate to a diverse audience (Recorded Presentation)

Presentation shows weak organisation and limited coverage of essential aspects of the proposition.

Awareness of stakeholder p Attempts to reference elements of the Value Proposition Canvas are unclear or incomplete. Audience needs are poorly addressed, and the pitch is unconvincing or incomplete. Delivery lacks confidence, coherence, and professional tone, resulting in minimal persuas implementation of a sustainable and ethically informed erspectives and priorities is minimal or absent, resulting in a poorly targeted pitch. business proposition. Demonstrates clear alignment between purpose, value

Presentation communicates the core idea but with limited clarity and structure. Awareness of stakeholder perspectives and priorities is emerging but insufficiently applied, leading to a partially relevant or inconsistent focus.

Some Value Proposition Canvas elements are included but show little integration or development. Some effort to engage the intended audience is evident, but not sustained, and the pitch lacks coherence or focus. Tone and delivery are inconsistent, showing limited professionalism or persuasive effect.

Presentation demonstrates satisfactory communication of the business proposition, showing a basic awareness of stakeholder perspectives and priorities. Most key Value Proposition Canvas elements are referenced with general coherence.

Structure is logical, and the pitch is complete and relevant to the audience. Tone and delivery are clear and understandable, though persuasion, fluency, or energy may be limited.

Presentation demonstrates good communication skills and clear awareness of stakeholder perspectives and priorities. All key Value Proposition Canvas elements are effectively integrated, and a confident, coherent pitch is delivered. Content is appropriately tailored to audience expectations. Tone and delivery are professional and assured, maintaining engagement throughout.

Presentation is excellent in clarity, structure, and persuasiveness, showing a strong and well-developed awareness of stakeholder perspectives and priorities. All Value Proposition Canvas elements are coherently integrated and precisely targeted to the audience. The pitch is compelling and delivered with confidence and professionalism. Tone, pace, and delivery style are fluent and engaging, creating strong conviction in the business proposition.

The presentation includes an outstanding pitch and proposition that covers all essential aspects with clarity and precision, leaving a strong, lasting impression of professionalism and investment potential. The content is excellently structured around the elements of the Value Proposition Canvas and tailored to the specified target audience, with clear and attractive visual aids. Tone, pace, and delivery style are polished and authentic, conveying enthusiasm and credibility.

Criterion

Fail

0-39%

Marginal Fail

40-49%

Pass

50-59%

Merit

60-69%

Distinction

70-79%

High Distinction

80-100%

creation, and opportunity. Business model and financing strategy are feasible and supported by sound reasoning. L ve impact.

LO4: Apply a wide range of relevant management resources to direct and shape their own learning experience (Entrepreneurial Report & Recorded Presentation)

Report demonstrates weak and inconsistent application of limited management resources. Frameworks are largely inappropriate or used descriptively.

Superficial reflection on learning with little analysis.

Presentation includes a weak reference to some challenges and/or development areas, but they are not explored or justified.

Report demonstrates limited application of a small range of relevant management frameworks. Some attempt to connect frameworks to personal learning but with restricted depth or accuracy. Reflection is mostly descriptive.

Presentation includes key challenges and development areas, but limited relevance or rationale provided.

Report demonstrates satisfactory application of a range of relevant management frameworks with some accuracy and relevance. Reflection on learning experience shows emerging self- awareness.

Presentation includes key challenges and development areas identified with satisfactory justification and alignment.

Report demonstrates good application of a wide range of relevant and appropriate management frameworks with clear understanding.

Reflection is analytical and demonstrates personal insight into learning and professional growth.

Presentation includes good articulation of challenges that correspond to the business idea, and skill development areas are logically aligned.

Report demonstrates excellent and well- integrated application of a wide range of relevant management frameworks. Reflection demonstrates depth, coherence, and clear awareness of the impact of key models on personal learning.

Presentation includes excellent identification of challenges with strong justification.

Skill development areas are well defined and aligned with challenges identified.

Report demonstrates outstanding application of a wide range of relevant and appropriate management frameworks.

Outstanding reflection on personal learning experience, with an insightful narrative on the impact of key models.

Presentation includes outstanding identification of key challenges with excellent justification, along with clear and

insightful identification

Criterion

Fail

0-39%

Marginal Fail

40-49%

Pass

50-59%

Merit

60-69%

Distinction

70-79%

High Distinction

80-100%

of skill development areas that align with identified challenges.

Research skills

Research skills are weak, showing minimal evidence of investigation to support the development of the business idea. Sources are highly limited or inappropriate, with little or no attempt to gather or interpret relevant business, market, or customer information. The research lacks focus, rigour, or credibility.

Research skills are limited, showing some attempt to collect information relevant to the business idea but with narrow scope or weak relevance. The range of sources is restricted, and data selection or interpretation lacks depth and critical engagement. Limited awareness of market, customer, or competitor context is evident.

Research skills are satisfactory, showing an adequate effort to identify and use relevant information to inform the business idea. A range of appropriate sources is used, though analysis and integration may be basic or uneven. Some awareness of market, customer, or competitor context is demonstrated.

Research skills are good, showing clear evidence of purposeful investigation and informed analysis that support the development of the business idea. A broad range of credible sources is used effectively, including market, customer, and competitor insights.

Findings are applied appropriately, though critical depth or synthesis may be limited.

Research skills are excellent, showing systematic and well- structured investigation that strongly supports the business idea. A wide range of credible and relevant sources is used, integrating academic, market, and industry data effectively. Analysis is insightful and demonstrates sound interpretation and application.

Research skills are outstanding, showing comprehensive, strategic, and highly credible investigation that powerfully informs and strengthens the business idea. A wide range of sources is critically evaluated and integrated, including academic, market, customer, and competitor data. The research demonstrates exceptional rigour, originality, and professional insight.