| Category | Assignment | Subject | Education |
|---|---|---|---|
| University | University College Birmingham (UCB) | Module Title | SOCW (2138) Digital Innovations |
| Academic Year | 2025-26 |
|---|
| Programme Title | FdA/BA(Hons) Business Enterprise | ||
| Module Title | Digital Innovations | ||
| Module Code | 2138 | ||
| ASSIGNMENT TITLE | Digital Innovation proposal | ||
| Original or Resit assessment | Original assessment | ||
| Level | 4 | ||
| Weighting | 100% | ||
| Lecturers | Elodie Wakerley | ||
| W/C Hand Out Date | 13/10/2025 | ||
| Due Date | By 17:00 on 14/01/2026 | ||
| Cut-off Date for Late Submissions Original assessment period - 10 working days after the due date | By 17:00 on 28/01/2026 | ||
| Feedback Post Date | 11/02/2026 | ||
| ASSIGNMENT FORMAT | FILE UPLOAD (POSTER/INFOGRAPHIC) | ||
| Assignment Word Count limit (if relevant) | |||
| Submission Format | e-submission | Individual | |
| Permitted use of Artificial Intelligence within this assessment | How will AI be used? Only as specified within the Using AI Ethically within Assessments document below Using AI Ethically within Assignments document. Using AI Responsibly in your Assignments. A Deputy Dean of the School must approve all assessments which include GenAI. | ||
A.Situational Analysis – Conduct a SWOT and PESTLE analysis.
B.Digital Innovation – Describe the main features and purpose of one digital innovation.
C.Justification – Apply the Ansoff Matrix and discuss how the potential digital innovation could contribute to business growth
D.Benefits – Identify three benefits of implementing the proposed digital innovation for the company (short or long term)
E.Risks –Using the Ansoff matrix, identify three associated risks of your proposed digital innovation
F.Costs – Provide a summary of the estimated costs for your proposed digital innovation including potential revenue streams and cost savings per year
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Order Non Plagiarized Assignment●Below are the marking criteria that align with both the task(s) set and the quality of your poster/infographic. Clear weightings/marks will be noted for each criterion.
● The overall mark awarded for this assignment will explicitly show how the mark was calculated based on your performance against each criterion.
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Assessment criteria |
Notes |
Allocated Marks |
|
Situational Analysis |
· Detailed SWOT analysis with evidence of theoretical application to chosen company. · Detailed PESTLE Analysis with evidence of theoretical application to chosen company. |
20 |
|
Digital Innovation proposal and justification |
· Description of a potential digital innovation explaining its features and purposes. · Evident and meaningful links between the proposed digital innovation and an identified opportunity or weakness of the chosen company. · The proposed digital innovation is clearly related to one of Ansoff’s Growth Strategies with specific examples provided for one of the following: - Market Penetration - Product Development - Market Development - Diversification |
30 |
|
Benefits, risks and costs |
· Description of three benefits of implementing the proposed digital innovation for the company (short or long term) · Using the Ansoff matrix, identification of three associated risks of proposed digital innovation · Summary of projected costs, potential revenue streams, and annual cost savings for the chosen company if the proposed digital innovation is implemented. |
30 |
|
Design, Creativity, and Clarity of Infographic |
· The infographic uses colours, images, and charts with precision and purpose to enhance the clarity and impact of the message. · The infographic communicates and presents ideas with effectiveness. The tone, structure, and content relate to the audience and purpose, and should be persuasive and impactful. |
10 |
|
Information gathering and references |
· Quality, range and currency of credible references (minimum of 10), which are embedded and acknowledged throughout the infographic. · References must adhere to the UCB referencing standards. |
10 |
Your infographic should be presented using the following outline:
For additional guidance on this assignment, please access the assignment vodcast available on Canvas.
Learning Outcomes are what the student needs to demonstrate after completing a module. An assessment is a way in which students can demonstrate their achievement of these Learning Outcomes. Learning Outcomes are NOT the same as the assignment task.
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UCB standards for presenting your written work |
Please use the standards within this link about text size, line spacing, margins, headers, page numbering, embedding quotations within your work and appendices. University College Birmingham Main headings – Arial, size 14, bold, centred Sub-headings – Arial, size 12, bold, left-aligned Main text – Arial, size 12, left-aligned Margins – 2.5cm on all sides Spacing – 1.5 line spacing Between paragraphs – leave one line space between paragraphs Reference list – use single spacing. Leave one space between each reference Paper Size A4 (unless otherwise stated) Tables – label numerically in order of when they are presented in the assessment. Table 1, Table 2 etc. Charts/Graphs – label as Figure 1, Figure 2, etc Labels should be centred directly above the Table/Figure in Arial, size 12. |
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Using Artificial Intelligence (AI) ethically within your assessments |
Please read the information below on how to use AI ethically within your assignments, including Grammarly. Please ask your lecturer or CASE if you are unclear about any information within this link. If a marker has questions about how you have used AI within your assignment, you may be invited to a meeting to discuss your work. |
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Teamwork Assessment |
Should this assignment require you to work as part of a team, you will receive an individual grade based on your performance and personalised feedback. The assignment brief will provide clear details on how your individual grade and feedback will be determined against the task and marking criteria. |
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Importance of Word Count |
Assignment word counts should always be observed. Ignoring a word count significantly increases the risk of your work losing marks because it will likely lack focus and clarity, and/or you would have gained an unfair advantage over others who have completed their work within the word count. Students will be required to state their word count on all submissions. A 10% leeway will be allowed – so the maximum a student should submit will be the word count + 10%. The word count will exclude: o The title page o The contents page o Models, graphs, calculations, data tables, and other exhibited figures or images o Lists of references Appendices (these should be kept to a minimum) |
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E-submission |
See the guidance below on e-submitting your assignment: |
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Cut-off date for late submissions (including for students with ECs and/or Support Plans) |
The cut-off time for late submissions is as follows: Original assessment period – 10 working days after the due date Resit assessment period – 24 hours after the due date. After this time, you cannot submit any late assessments, even if you have Extenuating Circumstances to cover them. Students with Support Plans may have additional time to submit their work after the formal submission date for the original assignments only. During the Resit assessment period, the maximum cut-off time for late submissions is 24 hours, regardless of whether a student has a support plan or extenuating circumstances. If things go wrong | University College Birmingham (See Additional Information Section, ‘Assignments and how to Submit them’) |
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Generic Grading Criteria |
The Generic Grading Criteria (GCC) are the generic features and expectations of work at a given level on your programme. The GCC per level is used in conjunction with the assignment marking criteria to determine the mark for your assignment. For more information on the GCCs for Levels 4-7, please click on this link: Assessment fairness and marking | University College Birmingham |
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Plagiarism and Academic Misconduct |
Please read the policy on Plagiarism and Academic Misconduct below. UCB will be robust in ensuring that marks awarded for assignments are based on fair and ethical assessment and referencing practices by students. |
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Extenuating Circumstances |
Extenuating Circumstances (ECs) are significant personal difficulties which adversely impact your ability to complete your assignment. Please read the supporting information below if you have ECs impacting your ability to complete this assignment. |
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UCB Referencing Guide |
You are required to reference your sources within your assignments appropriately. Please click on the link below to learn how to reference various sources of information. This Guide also includes how to acknowledge all Generative AI used within your assignment, ensuring that you comply with the Using AI Ethically within your Assignments policy (as covered above). UCBirmingham Instructure |
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Access the Assignment Life Cycle |
The Assignment Life Cycle offers you additional support at each stage of the assignment process. Please click on the link below: UCB |
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