Strategy, Leadership, and the Culture of Innovation Repeat Assignment

Published: 31 Jul, 2025
Category Assignment Subject Management
University Griffith Collage Dublin (GCD) Module Title Strategy, Leadership, and the Culture of Innovation
Word Count 3000 Words
Assessment Title Repeat Assignment: Resolving Strategic tensions in the Pharmaceutical Industry
Submission date:  14th August 2025

Assignment Brief and Components

Complete a written report comprising an analysis of how your company resolved a series of strategic tensions from the De Wit “Strategy” book, written in your own words, and based on the cases in the Cases (Merck & Pfizer) folder on Moodle, as well as other credible and cited sources.

The company chosen must be either Pfizer or MSD/Merck, and must not be a company for whom you have worked or do work. If you’ve worked for both, inform the lecturer.

The report should be grounded in theory from the module and correspond with the “Structure of Report” “(i.e., page 2 of these instructions)” both in terms of headings and content. Any images, tables or figures should be captioned and listed in a Table of Figures, and the cases used cited in a numbered list.

Any generic information that does not align with the instructions as per below will receive zero marks (not the whole assignment just the generic information). This does NOT apply to Headings, References or Similarity with your own previously submitted drafts (of this assignment). For case studies, refer to them using the case number you assigned to them in your List of Cases. All other facts, theories, and other sources mentioned must be cited in the Griffith College – Harvard style (using Zotero is highly recommended).

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Content And Technical Specifications

CONTENT AND TECHNICAL SPECIFICATIONS

 

 

Originality

Marks are awarded for original work only (i.e., writing in your own words).

Content/text included that was generated by other means (essay mills or AI/text-generating/editing platforms), whether highlighted by Turnitin or not, will attract no marks (even if supported with citations) and, if not properly cited, may constitute academic misconduct.

 

 

Generic Content

General descriptions of facts and theories that aren't part of an argument 

won't be assessed, so let's focus on building strong arguments. Such descriptions may

 lead to Quality Assurance hearings to verify their sources, and it is the

responsibility of the learners to prove the origin of all content if questioned.

 

 

 

 

 

 

AI/ platforms

Levels 1-4 on the Artificial Intelligence Assessment Scale Framework are the 
acceptable AI use permitted in this assignment, as long as AI use is declared, in the following ways.

Citations must include the url generated from the “Share” command (i.e., a 

hyperlink to the prompt  conversation on the  platform used). For platforms that do not enable this, only level 1 

and 2 use ipermitted. Any use not declared as directed above constitutes plagiarism, and academic misconduct.

 

 

Sources & Citations

Lecture slides are not credible sources of theory or fact but merely
indicators of the  syllabus, theory and content. The original source for theory 
or facts should be traced to the relevant academic articles, books or other reliable sources, and then cited using Zotero. Many of these are on Moodle.

 

 

Referencing

All theory and facts must be cited in-text (Author, Year). With Zotero this is through the “Add/edit citation” function, and with References through the “Add Bibliography” function.

 

Structure Of Report

STRUCTURE OF REPORT
(headings, content, % contribution to report mark and word count estimates)

%

WORDS

Introduction

10

%

300

An executive summary, written last, detailing in your own words what your overall conclusion on the effectiveness of the company’s approach to strategy, based on the findings of this report:
how the company resolved the tensions overall, insights on the company generated from your analysis, assessment and actions sections. Do not include any general history or description of the company, its operations or products here.

 

 

Table of Contents

· Table of Figures

· List of Cases (numbered, with citations for each one)

n/a

 

Part 1: Missioning and Visioning (tension: profitability v responsibility)

17.5%

500

 

Dilemma, trade-off, puzzle, paradox (delete all but one)

 

 

 

Explain the rationale for your answer, based on an examination of your company’s mission and vision, as well

as their words and actions

 

 

Part 2: Strategy Content. Answer 2a or 2b (and delete the other heading)

17.5%

500

2a Business Level Strategy (tension: markets v resources)

 

 

 

Dilemma, trade-off, puzzle, paradox (delete all but one)

 

 

 

Explain the rationale for your answer, based on an examination of the Business Model of one identified product-producing pharma division of your company (reminder: R&D and Supply Chain are NOT divisions)

 

 

2b Corporate Level Strategy (tension: responsiveness v synergy)

 

 

 

Dilemma, trade-off, puzzle, paradox (delete all but one)

 

 

 

Explain the rationale for your answer, based on an examination of your company’s corporate composition

and management

 

 

Part 3: Strategy Process. Answer 3a or 3b (and delete the other heading)

17.5%

500

3a Strategy Formation (tension: deliberateness v emergence)

 

 

 

Dilemma, trade-off, puzzle, paradox (delete all but one)

 

 

 

Explain the rationale for your answer, based on an examination of the company’s Strategy Formation

Activities & Roles

 

 

3b Strategic Change (tension: revolution v evolution)

 

 

 

Dilemma, trade-off, puzzle, paradox (delete all but one)

 

 

 

Explain the rationale for your answer, based on a comparison of the Areas, Magnitude and Pace of two major changes your company has undertaken

 

 

Part 4: Strategy Context. Answer 4a or 4b (and delete the other heading)

17.5%

500

4a Industry Context (tension: compliance v choice)

 

 

 

Dilemma, trade-off, puzzle, paradox (delete all but one)

 

 

 

Explain the rationale for your answer, based on a comparison of (a) the dimensions, drivers and inhibitors in the industry with (b) your company’s approach to each

 

 

4b Organisational Context (tension: control v chaos)

 

 

 

Dilemma, trade-off, puzzle, paradox (delete all but one)

 

 

 

Explain the rationale for your answer, based on a comparison of two recent leaders’ approach to

organisational development (i.e., their respective sources, levers and arenas of influence)

 

 

Assessment

10%

350

What does the number and mix of dilemmas, trade-offs, puzzles and paradox resolutions you found (include a table) say about (a) how well the company handles strategic challenges and (b) its prospects?

 

 

Actions

10%

350

Identify, justify and discuss three specific actions that could, respectively, improve how your company

resolves three key tensions – i.e., one action per tension (for example, if you found that they resolved X tension as a trade-off, what they could do to resolve it as a puzzle instead)

 

 

References

 

 

References section created using the Zotero ‘Add Bibliography’ function set to the Griffith College

Harvard Style, checked for accuracy and inclusion of all required source information.

 

 

Total

 

3,000

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