Category | Assignment | Subject | Management |
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University | Griffith Collage Dublin (GCD) | Module Title | Strategy, Leadership, and the Culture of Innovation |
Word Count | 3000 Words |
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Assessment Title | Repeat Assignment: Resolving Strategic tensions in the Pharmaceutical Industry |
Submission date: | 14th August 2025 |
Complete a written report comprising an analysis of how your company resolved a series of strategic tensions from the De Wit “Strategy” book, written in your own words, and based on the cases in the Cases (Merck & Pfizer) folder on Moodle, as well as other credible and cited sources.
The company chosen must be either Pfizer or MSD/Merck, and must not be a company for whom you have worked or do work. If you’ve worked for both, inform the lecturer.
The report should be grounded in theory from the module and correspond with the “Structure of Report” “(i.e., page 2 of these instructions)” both in terms of headings and content. Any images, tables or figures should be captioned and listed in a Table of Figures, and the cases used cited in a numbered list.
Any generic information that does not align with the instructions as per below will receive zero marks (not the whole assignment just the generic information). This does NOT apply to Headings, References or Similarity with your own previously submitted drafts (of this assignment). For case studies, refer to them using the case number you assigned to them in your List of Cases. All other facts, theories, and other sources mentioned must be cited in the Griffith College – Harvard style (using Zotero is highly recommended).
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CONTENT AND TECHNICAL SPECIFICATIONS |
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Originality |
Marks are awarded for original work only (i.e., writing in your own words). Content/text included that was generated by other means (essay mills or AI/text-generating/editing platforms), whether highlighted by Turnitin or not, will attract no marks (even if supported with citations) and, if not properly cited, may constitute academic misconduct. |
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Generic Content |
General descriptions of facts and theories that aren't part of an argument won't be assessed, so let's focus on building strong arguments. Such descriptions may lead to Quality Assurance hearings to verify their sources, and it is the responsibility of the learners to prove the origin of all content if questioned. |
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AI/ platforms |
Levels 1-4 on the Artificial Intelligence Assessment Scale Framework are the Citations must include the url generated from the “Share” command (i.e., a hyperlink to the prompt conversation on the platform used). For platforms that do not enable this, only level 1 and 2 use ipermitted. Any use not declared as directed above constitutes plagiarism, and academic misconduct. |
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Sources & Citations |
Lecture slides are not credible sources of theory or fact but merely |
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Referencing |
All theory and facts must be cited in-text (Author, Year). With Zotero this is through the “Add/edit citation” function, and with References through the “Add Bibliography” function. |
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STRUCTURE OF REPORT |
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WORDS |
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Introduction |
10 % |
300 |
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An executive summary, written last, detailing in your own words what your overall conclusion on the effectiveness of the company’s approach to strategy, based on the findings of this report: |
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Table of Contents · Table of Figures · List of Cases (numbered, with citations for each one) |
n/a |
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Part 1: Missioning and Visioning (tension: profitability v responsibility) |
17.5% |
500 |
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Dilemma, trade-off, puzzle, paradox (delete all but one) |
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Explain the rationale for your answer, based on an examination of your company’s mission and vision, as well as their words and actions |
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Part 2: Strategy Content. Answer 2a or 2b (and delete the other heading) |
17.5% |
500 |
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2a Business Level Strategy (tension: markets v resources) |
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Dilemma, trade-off, puzzle, paradox (delete all but one) |
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Explain the rationale for your answer, based on an examination of the Business Model of one identified product-producing pharma division of your company (reminder: R&D and Supply Chain are NOT divisions) |
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2b Corporate Level Strategy (tension: responsiveness v synergy) |
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Dilemma, trade-off, puzzle, paradox (delete all but one) |
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Explain the rationale for your answer, based on an examination of your company’s corporate composition and management |
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Part 3: Strategy Process. Answer 3a or 3b (and delete the other heading) |
17.5% |
500 |
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3a Strategy Formation (tension: deliberateness v emergence) |
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Dilemma, trade-off, puzzle, paradox (delete all but one) |
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Explain the rationale for your answer, based on an examination of the company’s Strategy Formation Activities & Roles |
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3b Strategic Change (tension: revolution v evolution) |
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Dilemma, trade-off, puzzle, paradox (delete all but one) |
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Explain the rationale for your answer, based on a comparison of the Areas, Magnitude and Pace of two major changes your company has undertaken |
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Part 4: Strategy Context. Answer 4a or 4b (and delete the other heading) |
17.5% |
500 |
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4a Industry Context (tension: compliance v choice) |
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Dilemma, trade-off, puzzle, paradox (delete all but one) |
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Explain the rationale for your answer, based on a comparison of (a) the dimensions, drivers and inhibitors in the industry with (b) your company’s approach to each |
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4b Organisational Context (tension: control v chaos) |
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Dilemma, trade-off, puzzle, paradox (delete all but one) |
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Explain the rationale for your answer, based on a comparison of two recent leaders’ approach to organisational development (i.e., their respective sources, levers and arenas of influence) |
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Assessment |
10% |
350 |
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What does the number and mix of dilemmas, trade-offs, puzzles and paradox resolutions you found (include a table) say about (a) how well the company handles strategic challenges and (b) its prospects? |
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Actions |
10% |
350 |
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Identify, justify and discuss three specific actions that could, respectively, improve how your company resolves three key tensions – i.e., one action per tension (for example, if you found that they resolved X tension as a trade-off, what they could do to resolve it as a puzzle instead) |
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References |
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References section created using the Zotero ‘Add Bibliography’ function set to the “Griffith College – Harvard” Style, checked for accuracy and inclusion of all required source information. |
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Total |
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3,000 |
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