RES7018 Quantitative Business Research L7 Individual CW2 Assessment Brief | BCU

RES7018 CW2 Assessment Brief: Presentation

This assessment guide is designed for a 15-slide presentation on quantitative business research. The presentation should demonstrate a clear understanding of the research process, its application in a business context, and how to use quantitative methods to answer business-related questions. The assessment is based on several key criteria that address content, structure, data analysis, and communication skills.

Pointers

1. Clear Introduction to the Research Problem (Slides 1-2)

Key Points to Include:

• Define the research problem or business question.
• Provide background information on the topic.
• Explain the significance of the research to a specific business or sector.

2. Quantitative Research Design (Slides 3-4)

Key Points to Include:

• Identify the research design (e.g., survey, experiment, observational study).
• Justify why this design is appropriate for the research problem.
• Describe any hypotheses or key variables being tested.

3. Data Collection Methods (Slides 5-6)

Key Points to Include:

• Discuss the sources of data (e.g., primary vs. secondary data).
• Explain the data collection methods (e.g., surveys, experiments, databases).
• Mention the sample size and sampling method.

4. Application of Statistical Techniques (Slides 7-9)

Key Points to Include:

• Identify and explain the statistical techniques used (e.g., regression analysis, t-tests, chi-squared).
• Explain why these techniques are appropriate for addressing the research question.
• Provide an example of how the statistical techniques will be applied to the data.

5. Data Analysis and Results (Slides 10-11)

Key Points to Include:

• Present the data analysis results using graphs, tables, or charts.
• Clearly interpret the findings in the context of the research question.
• Discuss any limitations of the data or analysis.

6. Conclusion and Recommendations (Slides 12-13)

Key Points to Include:

• Summarize the main findings of the research.
• Provide actionable recommendations for the business or sector based on the analysis.
• Highlight the potential implications of the findings.

7. Visual Presentation and Structure (Slides 14-15)

Key Points to Include:

• Ensure slides are visually engaging, well-organized, and free of excessive text.
• Use appropriate graphs, charts, and visuals to aid in the presentation of quantitative data.
• Maintain a consistent, professional format throughout the presentation.

8. Delivery and Communication Skills

Key Points to Include:

• Speak clearly and confidently.
• Engage the audience with enthusiasm and interest
• Demonstrate knowledge of the topic with minimal reliance on notes.