Qualifi Level 7 Diploma in Unit 708 Strategic Marketing Assignment Brief 2026

Request Plagiarism Free Answer Published: 17 Mar, 2026

Category	Assignment	Subject	Marketing
University	___	Module Title	Unit 708 Strategic Marketing

Unit 708 Assignment Brief

Qualification	Qualifi Level 7 Diploma in Strategic Management and Leadership
Unit Reference Code	M/506/9074
Unit Name	Strategic Marketing
Unit	708
RQF level	7

Aim

The unit will investigate underlying models, techniques and theories that underpin marketing and can contribute to strategic objectives. It will also provide learners with a critical understanding of the marketing function within complex organisations.

Learning Outcomes And Assessment Criteria

Learning Outcomes	Assessment Criteria
1. Be able to understand the relationship between the marketing plan and strategic objectives	1.1 Critically evaluate how marketing techniques and tools can support the strategy of an organisation and how this impacts on the marketing plan
	1.2 Determine marketing methodologies and approaches that contribute to a marketing plan within complex organisations
	1.3 Address risk associated with the marketing plan
2. Be able to produce a strategic marketing plan	2.1 Critically analyse the components of a marketing plan and the levels of importance of each component to the achievement of strategic objectives
	2.2 Address mitigation strategies for high risk components of the plan
	2.3 Develop a marketing plan that will achieve strategic objectives for a complex organisation
3. Be able to promote the marketing plan in support of strategic objectives	3.1 Discuss how the plan supports strategic objectives
	3.2 Develop an approach to gain agreement for the marketing plan that will change organisation actions and methods to achieve strategic objectives
	3.3 Critically evaluate and provide review measures for the agreed plan

Buy Solution For Qualifi L7 Unit 708 Strategic Marketing Assignment

Chat With Qualifi Experts

Indicative Content

Marketing mix and principles of marketing
Marketing research
International marketing planning
Methods and Techniques for collecting Data and Information
Basic / Traditional Approaches to Strategy
Marketing methodologies
Diffusion of Innovation, Product life cycle and experience curve
Issues of risk within a marketing plan
Components of a Strategic Marketing Plan
Brand & Advertising including Global Brands
Advertising to Children
The Regulatory Frameworks
Use Product/Service Branding
Behaviours and Attitudes
Behavioural Measures of Loyalty
Customer Service
Digital and Global marketing
Globalization theories and cases in practice.
Advertising to Children
The Regulatory Frameworks

Learners will further be introduced to, and encouraged to discuss, some of the management models, concepts and ideas that could be used to help them set departmental, project, team and their own objectives.

Core Text

Marketing by Paul Baines and Chris Fill, 3^rd Edition, Oxford UniversityPress

Suggested Resources

Hollensen, S. (2013) Global Marketing Harlow, 6th Edn. Pearson Education
Friedman, Thomas L. (2006) The World is Flat: The Globalized World in the Twenty-First Century, Penguin Group, London/New York 978-0-141-03489-8
Soros, George (2002) George Soros On Globalization, Perseus, New York 1-903985-24-2
European Journal of Marketing
International Journal of Bank Marketing
International Journal of Pharmaceutical and Healthcare Marketing
International Marketing Review
Journal of Business & Industrial Marketing
Journal of Communication Management
Journal of Consumer Marketing
Journal of Fashion Marketing and Management
Journal of Islamic Marketing
Journal of Product & Brand Management
Journal of Research in Interactive Marketing
Journal of Research in Marketing and Entrepreneurship
Journal of Services Marketing
Journal of Social Marketing
Marketing Intelligence & Planning
Qualitative Market Research
Young Consumers
Marketing Week

Get Qualifi L7 Unit 708 Strategic Marketing Assignment Solution before Deadline

Pay & Buy Non Plagiarized Assignment

Request Answer of this Assignment

Share this with your Friends

Facebook

Instagram

If you are working on the Qualifi Level 7 Unit 708 Strategic Marketing Assignment, the right support can help you achieve better results with confidence. Our Qualifi Assignment Help offers clear guidance, structured content, and easy-to-understand explanations tailored to your requirements. We also support Strategic Management Assignment tasks with practical insights. You can explore our Free List of Assignment Samples Examples to understand formatting and approach. Get simple, professional, and plagiarism-free assistance that helps you complete your assignment effectively and on time.