Qualifi Level 7 Diploma in Unit 706 Strategic Direction Assignment Brief 2026

Qualifi Level 7 Unit 706 Assignment Brief

Aim

The unit will explore the strategic aims and objectives of an organisation and their significance in setting direction, and identifying success and progress for the organisation. The unit will also explore where different strategic options may lead the organisation to change its direction.

Learning Outcomes And Assessment Criteria

 Indicative Content

In this unit learners will be introduced to some of the concepts, ideas and models that underpin an organisation setting or taking a strategic direction. The models and concepts to be discussed include:

• Evaluate each component part of the chosen strategic plan
• Analyse the factors affecting the strategic plan of your choice
• Internal and external change drivers
• Structured evaluation of the organisation’s strategic position
• Strategic options to meet strategic aims and objectives
• Justifying strategic options
• Evaluating the expectations of all stakeholders Medelow – Johnson, Whittington and Scholes
• POSIWID and organisational purpose.

Core Text

Exploring Strategy, Johnson, G, Whittington, R and Scholes, K. London Financial Times / Prentice Hall 9th Edition 2011

Suggested Resources

• The Art of Strategy. (Avinash K. Dixit)
• Competitive Strategy Techniques. (Professor Michael Porter)
• Blue Ocean Strategy. (W. Chan Kim)
• Good Strategy Bad Strategy. ( Richard Rumelt)
• The Lean Start-up. (Eric Ries)
• (B. H. Liddell Hart)
• The Innovators Dilemma. (Clayton M. Christiansen)
• Completive Advantage. (Professor Michael Porter)
• Strategic Safari. (Henry Mintzberg)
• Competitive Advantage. (Johnson and Scholes)
• Grant, R., (2007) Contemporary Strategy Analysis 6th Ed., Pearson
• Lynch, R., (2005) Corporate Strategy 4th Ed., F-T/Prentice Hall
• Mintzberg, H., (2007) Tracking Strategies: Towards a General Theory, OUP
• Ringland, G. (2004) Scenario Planning. Wiley
• Van der Heijden, K. (2004) Scenarios: The Art of the Strategic Conversation. Wiley
• Whittington R (2001) What is Strategy – and does it matter? 2nd Ed. Thomson Learning
• Stacey, R., (2011) Strategic Management and Organisational Dynamics: The Challenge of Complexity to Ways of Thinking about Organisations. 6th ed. Harlow, England, New York: Financial Times Prentice Hall.