| Category |
Assignment |
Subject |
Business |
| University |
University Collage Dublin (UCD) |
Module Title |
PSB6012CL Business Research Methods |
| Word Count: |
4,000 words |
| Assignment: |
Report |
| Academic year: |
2025 |
PSB6012CL Business Research Methods
Word Count: 4,000 words (+-10%) Exclude Cover Page, Table of Contents, Reference List
Formatting
- Double or 1½ line spaced
- Font Arial or Times New Roman
- Font size 11 or 12
- Referenced in CU APA style
- Include page numbers (excluding title page)
Cover Page
- Module Name and Code
- Lecturer’s name
- Your Name
- Submission date
- Word Count
Table Of Contents
1.0 Introduction – No More Than 100 Words
- Introduce your report
- Background of the case (brief description of the research client business)
- Brief description of the reason for conducting the research
2.0 Problem Definition – Approximately 300 Words
2.1 Business Problem and Overarching Research Questions
- Explain the problem or issue faced by the companies/ company in the scenario that is relevant to the research project
- Explain the central question of the research study or project that has to be answered that is related to the business problem.
2.2 Research Objectives
State specifically what the study aims to achieve. List them out. Your objectives should also indicate the variables you wish to study.
2.3 Hypotheses
Based on the research objectives, indicate your hypotheses and properly label them.
2.4 Conceptual Model
Present your conceptual framework based on your hypotheses
3.0 Literature Review & Hypotheses – Approximately 1700 Words
For each factor:
- Key definitions & theories
- Each section ending with hypotheses statement(s) except for dependent variable section 3.1
3.1 Dependent Variable: XXXX
- Start with the definition of your dependent variable from journal articles.
- Why is it important to investigate this dependent variable? How is it related to your business problem?
- How does the dependent variable affect the company’s performance?
Note: Section 3.1 should be no longer than 300 words and there is no hypothesis to be presented under section 3.1
3.2 Independent Variable 1: XXX
- Start with the definition of your independent variable- are there variations in definition? If yes, identify the different definitions.
- What has the past literature found? – did they find a relationship between your independent and dependent variable? If yes, how did they explain their findings (the relationship)?
- Is there any contradictory findings? (if any) How did they explain their findings (the relationship)?
- Present your hypothesis
3.3 Independent Variable 2: XXX
Repeat Step 1 to 4 for section 3.3 to 3.5
3.4 Independent Variable 3: XXX
3.5 Independent Variable 4: XXX
4.0 Proposed Research Design – Approximately 1500 Words
In this section, you are to demonstrate your understanding of the different research design components and make strong justifications in support of your chosen design
4.1 Proposed Research Approach
- Choose the correct Research Approach that best fits the case scenario
- Justify your choice
4.2 Data Type
- Choose either Qualitative or Quantitative Research or Mixed Methods
- Justify your choice
4.3 Proposed Data Collection Method(s)
- Choose the Data collection method(s) and specify which type (be as specific as possible). For example, if you choose survey, which type of survey?
- Justify your choice
4.4 Sampling Plan
4.4.1 Target population
- Who do you want to measure?
- How would you define them? Do they require certain characteristics in order to qualify to participate in your research (i.e. inclusion criteria) and why?
- Any exclusion criteria and why?
4.4.2 Sampling frame
- Identify a feasible sampling frame. Justify
- Explain how you will be obtaining the sampling frame – Note of PDPA
4.4.3 Sampling technique
- Probability or Non- Probability Sampling? Justify.
- Based on i), identify the sampling technique and justify your choice, considering the strength / weaknesses of each method and the research objective/questions. Justify
4.4.4 Sample size
- Identify the sample size for your research
- Explain how you come up with the sample size
4.4.5 Questionnaire Design
- Describe the steps you use to design your questionnaire. Include in your description, explain what kind of questions format you will choose, the measurement and scales you will use for demographic questions and attitude questions. Justify your answer.
If you are NOT using Questionnaire or survey, then explain here that the data collection method you have chosen does not include survey.
5.0 Research Ethics – Approximately 100 Words
- Describe and explain at least 3 potential ethical considerations and how you would address these in your research study to ensure ethical standards adhered to.
6.0 Proposed Data Analysis Plan – Approximately 200 Words
6.1 Data Preparation
- Explain the process used for data preparation
6.2 Data Analysis Method used
- Identify the appropriate data analysis method used and justify your choice.
7.0 Limitations – Approximately 100 Words
- Discuss the limitations of your research –. Were there any weaknesses or errors in your study design (such as target population, sampling, the items in your measure, research methodology etc.) that may have influenced your results?
List Of References (In APA 7th Edition Referencing Style)
