PS5009MKT Digital Business Coursework 2: Group Presentation Brief | CU

Method Of Assessment

Coursework 2: Group Presentation

In this coursework, you aim to set up a new business

Market Research

• Analyse the latest market opportunities, in-demand services, untapped gaps, etc
• Analyse the digital consumer’s buying habits and engagement behaviour
• Analyse the latest technology trends with regards to new digital businesses
• Synthesize the key findings together to create a new digital business opportunity

New Digital Business Pitch

• Your team will pitch for a new digital business opportunity
• The pitch must clearly explain how it specifically addresses the key findings in the market research
• Your team must also showcase how the new digital business could possibly work (both operationally and from the customer’s perspective)

Your Actions:

• Form your group ASAP: 5 – 8 persons, and enter their names in the Excel file in Blackboard
• Indicate the person who will lead the group with “leader”
• Suggestion: have a mix of people from different backgrounds such as countries, work experience, and more
• Maximum number of slides: 15 (excludes the cover page, content page and list of references)
• Think about this: Who is your audience you are presenting to?
• Presentation must be well researched, properly structured, succinct, informative, supported with images and research data/evidence
• The research for this paper should be based upon a balanced mixture of academic research journals, industry reports, sustainability trends, statistical data and current affairs where appropriate

Referencing:

All in-text citations and references must be strictly in the CU approved APA Style. (Coventry University)
Coventry University Referencing Quick Guide APA, 7th Edition, April 201

Coursework 2: Plagiarism

• The practice of taking someone else’s work or ideas and passing them off as one’s own
• You are not allowed to copy-paste any work from outside the module
• You are expected to think critically and originally. Learn, interpret and express in your own words
• At CU, strict penalties apply for any form of plagiarism, and any student found in breach may have their module marks deducted or even fail
• All course work must be submitted in Blackboard via Turnitin. Any work not submitted via this route will not be marked
  We have 2 systems used for all course work:

o  Similarity Index:
– A detection tool to indicate how much of a student’s submitted work matches existing sources
– Ensure you rewrite and reference
o  AI Index:
– A detection tool used to estimate whether a piece of text was generated by an AI tool like ChatGPT, Gemini and Perplexity
– Do not ask the AI tool to write or modify your essay, etc