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Talk to an Expert| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | OTHM Qualifications | Module Title | Unit Advanced Business Research Methods (J/616/2726) |
| Qualification | OTHM Level 7 Diploma In Strategic Management And Leadership |
| Unit Reference Number | J/616/2726 |
| Unit Title | Advanced Business Research Methods |
| Unit Level | 7 |
| Number of Credits | 20 |
| Total Qualification Time | 200 Hours |
| Guided Learning Hours (GLH) | 100 Hours |
| Mandatory / Optional | Mandatory |
| Unit Grading Structure | Pass / Fail |
The aim of this unit is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.
| Learning Outcomes – the learner will: |
Assessment Criteria – the learner can: |
Indicative content |
|
| 1. Be able to develop research approaches in a relevant context. | 1.1 Appraise business research problems.
1.2 Develop and justify appropriate research aims and objectives within a defined scope and timeframe. 1.3 Critically explore, select and justify research approaches. |
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Research problem identification: understanding the research context; research problem identification for investigation; research topic identification; the conceptualisation of a research problem;
developing insights; feasibility and possibilities; the search for literatures; setting initial components e.g. working plan, research goals, timetable and management, research process, monitoring, evaluation and revision. Research problem selection and justification: rationale of the proposed research; appropriateness; reasons for selection of a specific research topic; skills, capacities and knowledge requirement identification; research question and hypothesis formulation; rationale elaboration; essential date setting; review and monitoring process. Develop appropriate research objectives and justification: background, aims and objectives selection; reasons for these selections; length of the research; skills, capacities and knowledge enhancement e.g. literature review, methodology, research type selection, data collection and analysis, drawing a successful conclusion; critical knowledge on appropriate research methods e.g. qualitative and quantitative, statistical research tools; research validity, reliability and ethical issues; critical justification of these selections. |
| 2. Be able to critically review literature on a relevant research topic. | 2.1 Critically analyse different theoretical approaches to a research problem.
2.2 Create a structured and thorough critical literature review. |
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| 3. Be able to design business research methodologies. | 3.1 Critically evaluate relevant research methodologies to reflect the research objectives.
3.2 Design an appropriate methodology in terms of the research objectives for a defined population. 3.3 Justify the methodology selected in terms of the research objectives within agreed ethical guidelines. |
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| 4. Be able to develop a research proposal. | 4.1 Create a research question, literature review and methodology.
4.2 Propose techniques for use with quantitative and qualitative data collection and analysis. |
| ● | Literature review as relevant to the research problem and objectives:
definition, features and ways to do literature review; the generic selection of literature; spotting the sources of literature; justification of an appropriate selection of literature. |
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| ● | To compare different theories and authors: the selection of appropriate theories for the research; conceptualisation of the research phenomenon; including relevant theories and the justification of choices; the strength and credentials of relevant theoretical framework; the understanding and interpretation; developing the theoretical framework. | ||
| ● | Critical review of the key literature for inclusion in a research proposal while focusing on concepts and methodologies
followed by other: knowledge on acceptability, reliability and validity of literature; the reference style of literature; key literature type selection e.g. journals, books, papers, conference papers; source of literature: library searches, internet, both online and offline publication media. |
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| ● | Research methodologies and relationship with research objectives: advanced knowledge on research methodologies; action research; intervention research; non- intervention research. | ||
| ● | Design and choose an appropriate methodology in terms of the research objectives: designing a research using the most appropriate method; research question or hypothesis test; reliability and validity test; ethical and access issues consideration; quantitative methodology; questionnaire design and distribution; conducting interviews; surveys; qualitative methodology; interviews; observation; case studies | ||
| ● | Justify the methodology selected in terms of the research objectives: critical knowledge on questions on the questionnaire, interviewee selection, data verification, bias, time and place selection, interview recording; justification of using any selected research tool. | ||
| ● | Evaluate and use techniques for use with quantitative and qualitative data: types of data presentation and analysis; qualitative data analysis e.g. techniques of categorisation and coding; transcripts interpretation, data analysis process, data analysis, data presentation, the use of information technologies, quantitative data analysis e.g. value analysis, coding, data analysis manually and electronically. |
To achieve a pass for this unit, learners must achieve the learning outcomes and meet the standards specified by all assessment criteria.
| Learning Outcomes to be met | Assessment Criteria to be covered | Assessment type | Word count (approx. length) |
| All 1 to 4 | All ACs under LO 1 to 4 | Coursework | 2500 words |
Cameron, S. (2005) The MBA Handbook. Harlow: Prentice Hall.
Saunders, M., Lewis, P. and Thornhill, A. (2010) Research Methods for Business Learners. Harlow: Prentice Hall.
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