My Professional Digital Brand Assessment Salford

Individual Assessment Report structure

Part A:  Analysis

This should include identification of at least three main social media trends during this Covid-19 pandemic, providing narrative on notable changes to consumer behaviour by analysing the benefits, problems and challenges faced by businesses in using various social media marketing communication tools within complex global environments.  

Part B: Plan

Based on your analysis:
You must produce a Search and Social Media Marketing strategy for 12 months 

A practical SSMM plan that identifies you as an individual who is looking to establish a career in this field and therefore become a recognisable “brand”

This would include your online profile development with a view to being identified by employers as their preferred candidate of businesses, who might be interested working with you - if for example you are planning to be self-employed etc 

Part C: Practical plan implementation

Your personal/professional digital marketing strategy - As part of this process you have to implement your plan, an aspect of which has to be at least one optimised blog post, which will allow you to be noticed by the industry. Consider creating a profile on free platforms such as www.wordpress.com which allows you to install and customise a WordPress blog. You can choose the platform of your choice. Please show evidence of amplification. 

Module Aims 

1. To provide a critical insight into search and social media marketing and its strategic benefits to organisations operating within a digitally connected global marketplace.
2. To enable students to develop a critical understanding of the constantly evolving strategies, theories, trends and techniques in the use of Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) in marketing communications. 
3. To develop practical skills required for the audit, planning, implementation and evaluation of Search and Social Media Marketing activities.