MSB018-6 International Business Design Assessment 1 Brief 2025-26

What am I required to do in this assignment?

Assessment 1 – Client Presentation and Professional Reflection (30%)

In this assignment, you will work in teams as consultants and deliver a 10-minute presentation for an external client in the International Business field. Over a period of 3 weeks, you will immerse yourself in core concepts such as global business frameworks, strategic innovation, international market opportunities, designing international value chains, cross-border management, cultivating leadership in global settings and best practice case studies. Upon completion, you will deliver a comprehensive presentation to the client, showcasing your findings and recommendations while emphasising the positive impact of innovative business models and strategies that are responsive to the dynamic global market environment. This scenario provides students with an opportunity to actively engage in research, analysis, and realistic presentations, fostering essential skills in the international business industry.

In your submission on BREO, add an additional Three appendix slides to the original presented slide. The appendix slides should cover an individual reflection and peer assessment, drawing on your own learning and experience throughout the project and focusing on developing their personal brand as an emerging international business professional. Structure of the appendix slide should be:

• Appendix Slide 1: Peer Assessment form response 
• Appendix Slide 2: A SWOT analysis of your personal and professional skills
• Appendix Slide 3: A PEEC statement (Profession, Expertise, Environment, Call to Action) outlining your professional profile and future direction

MSB018-6 Assignment Guidelines

Client Presentation

Aspects to consider in your presentation:

a. Report the research findings based on the proposed aims to the practitioners of the organisations, focusing on best practices in the International Business sector.
b. Increase awareness of current issues and trends among practitioners in the International Business sector.
c. Design a visually appealing PowerPoint presentation with well-grounded solutions and recommendations for implementing business practices in the organisations.

Data Collection:

During the data collection period, all team members are expected to collaborate in gathering extensive data related to business practices. The piloting phase will involve finalising the sampling locations, sampling procedures, and research instruments.

Elements of the Client Presentation:

a.Key Research Findings (50%): Present a series of research findings supported by evidence such as means, frequencies, statistical information, tables, charts, or quotations, focusing on International Business sector practices.
b.Creative Solutions (50%): Based on the research findings, propose original, relevant, and practical solutions for the external client to implement International Business sector practices in their operations.

Formatting:

Your presentation should be delivered using PowerPoint slides that meet the following criteria:
-Engaging and visually appealing visual aids
-Readable font size and appropriate colour schemes
-In-text citations and a reference list using the Harvard referencing system
-The analysis presented should be specific, clear, and self-explanatory

During the Presentation:

Each team member is expected to participate in the presentation delivery. The duration of each presentation should be strictly 10 minutes, excluding the Questions and Answers session. Maintain eye contact with the audience and ensure their attention throughout the presentation.

Referencing and Bibliography:

Ensure that your work includes Harvard style referencing and a bibliography. You must refer to journals/articles/texts identified by your tutor and refer to a minimum of three further journals in your report.

Grading of Group Work:

Due to the nature of this module, attendance is vital for successful completion.

After each group presentation, team members will complete peer evaluations so that individual contributions can be assessed. This evaluation will cover research, data collection and analysis, content development, presentation delivery, and clear communication of ideas. Additionally, they will evaluate each member’s role in fostering a positive collaborative environment. These peer evaluations directly impact final grades. The average peer evaluation score for each team member adjusts the overall presentation grade, ensuring individual efforts are fairly reflected and promoting accountability within the team.

Templates for both the SWOT and PEEC will be provided in the Breo course pages.

What do I need to do to pass?

To pass Assessment 1, you will need to:

Threshold expectations are the minimum you must achieve to pass the Unit and are reflected in the Learning Outcomes. The rubric (marking criteria) detailed in the assessment brief will set out what is expected for a pass and how higher grades can be
achieved.

How do I produce high quality work that merits a good grade?

We will be filling this section in together in class. Make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you. 

Need help finding credible journal articles?  See the resources available here.
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How will my assignment be marked?

Your assignment will be marked according to the threshold expectations (see the Unit Information Form uploaded on BREO) and the specific marking criteria below (marking rubric). Please read carefully as they will help you prepare and evaluate your own work before you submit.

They will also help you understand the grade and feedback received once marked.

MSB018-6 Additional information

How does this assignment relate to ‘my learning in this unit and help me develop knowledge and skills that I will need for my future?

How does assignment relate to what we are doing in scheduled sessions?
The assignment is a practical application of the International Business Design unit's scheduled sessions, utilising the theories and concepts taught, such as global business frameworks, strategic innovation, and cross-border management, to analyse and develop actionable recommendations for real-world international business scenarios.

Within the University of Bedfordshire, graduate competencies refer to the skills, knowledge, attributes, and abilities that individuals are expected to possess upon completing their education at the graduate level. Our graduate competencies are the fundamental building blocks in preparing you for the future world of work. They form the foundation for learning outcomes within and beyond your course. They are relevant for every subject and you can work towards them in different ways, so that you can attain and benefit from them even if you have lots going on outside university. These competencies will be integrated across your course and units.

The table below indicates graduate competencies gained relevant to this assessment.

Course specific competencies.

Collaboration: the unit uses group activities to provide opportunities to develop critical employability skills: such as communication skills, information literacy, creativity and innovation.
Enterprise: This unit is designed to equip you with the necessary skills to meet the expectations of potential employers. You will gain competencies in terms of Career Self Efficacy, Career Development, understanding of the labour market, opportunities for lifelong learning & employability, self-awareness and workplace skills.

Enquiry: The unit has been designed to equip you with graduate competences in the areas of: 21st century digital skills, building communication, building confidence, academic writing, analysis and thinking critically. Further, this unit helps you to apply research skills specifically addressing application of concepts and theories in International Business Design.