MN7002 Mobile Incorporated Summative Assessment 1 London Metropolitan university

Introduction

The assessment assesses learning outcomes 1-4 of the module, which are that on successful completion of the module students will be able to:

1. Analyse the environment of a firm, both internal and external, current and future, to identify sources of competitive advantage and disadvantage, and opportunities and threats.
2. Critically evaluate strategic direction and strategic options in complex current and future business environments to inform executive decisions. 
3. Critically evaluate strategic information, insights and recommendations.
4. Communicate strategic analysis and recommendations clearly, concisely and effectively

Cesim Global Challenge

Cesim Global Challenge performance is ultimately measured by cumulative shareholder return. Successful teams pursue a consistent strategy that targets profitable market segments in each of the three regions and is robust in the face of changing circumstances in the industry and wider global environment.

By the end of round 5 each team should have established a clear strategic position and be managing their company effectively. Depending on strategic and tactical choices there may have been early winners and losers. What is your strategic intent over the next 3 rounds and what will be the result for your shareholders?

Strategic Review Presentation

You are to present a strategic review of your company that includes:

• your performance over the past 8 years and your forecast for the next 3 years
• an assessment of your internal resources and dynamic capabilities
• an analysis of wider business environment and your industry environment including the markets that you serve
• an evaluation of your strategy process and competitive position in the industry including:

• investment in R&D and products
• investment in production facilities 
• production strategy
• use of outsourcing
• supplier strategy

Presentation Structure

Using the template provided you should structure your presentation as follows:

• Title page & group member list including student IDs
• Presentation Agenda
• Summary Slide
• Financial performance and forecast
• Analysis of the business and its wider environment; this may include a SWOT analysis or other frameworks
• An evaluation of your competitive position and strategy process over time
• 3-year strategic plan and justification
• Appendix: Individual Contribution Log