| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | ____ | Module Title | MN305 Innovation Management: Tools and Concepts |
LeakSure are a small engineering company that specialise in high precision instruments that detect air leaks. Their customers are large multi-national industrial companies that operate factory machinery from which air must be excluded for quality control purposes. LeakSure’ air leak detectors are fitted in their customers’ factories and monitor for the air leaking into the customers’ machinery.
LeakSure employs 150 people. They are organised into conventional business departments for an engineering company: Sales & Marketing, Manufacture (of the detectors), Engineering support & after-sales service, Personnel and Finance. Their key customers are multi-national corporations in sectors including automative and Food manufacturing. They have produced air leak detectors for 20 years and have a good reputation for quality. They have four main competitors who are also SMEs.
The Innovation Scenario and Challenge
The Engineering Support team at LeakSure have developed a new technology for air leak detection. Preliminary tests on a prototype in the engineering lab at LeakSure indicate that the new technology demonstrates a radical improvement in leak detection performance. As an additional benefit, the materials used with the new instrument are from more sustainable sources than the current technology on the market. The Engineering Support team at LeakSure believe the new technology is a “game-changer” and represents a radical innovation in air leak detection.
However, LeakSure have no experience at commercialising a new technology. They have a creative idea (i.e. an invention in the form of a prototype that works in the engineering laboratory), but they have no experience with converting an invention into a new type of high precision product that can be used in factories around the world.
Are You Looking for Answer of MN305 Assignment
Order Non Plagiarized AssignmentThe task for the MN305 individual assignment is to write a Management Briefing for the Board of LeakSure that compares the following two innovation management strategies for converting their technology invention into a saleable leak detector product:
For each of the two innovation management strategies, the briefing document should clarify and explain:
The objective of the assignment is to demonstrate the ability of students to apply concepts, methods, and tools discussed during in the module MN305 – Innovation Management: Tools and Concepts to a business case. Additionally, students should show their ability to critically assess real-world companies’ innovation activities, building – among other knowledge – on their knowledge of sources of individual and organisational creativity as well as approaches to collaboration for innovation.
Students should structure their assignment based on the two strategies and the accompanying tasks described above. Section headings should clearly indicate which strategy or tasks is addressed. Students should be aware that some questions or tasks may be addressed with a relatively short answer while answering other questions may require longer elaborations.
Students should not include an abstract or an executive summary in their assignments. Introduction and concluding sections should be kept short and concise.
Students are reminded that the different sections of their management briefings need to be integrated and build upon one another. The management briefing should follow a logical structure and a comprehensive line of argumentation. It is very advisable that students check whether structure and content of the entire management briefing are consistent and follow a logical line of argumentation before submitting their management briefing.
Management briefings are frequently used to inform an audience – in this case the management of the SME LeakSure – about recent developments and to summarize actions that need to be taken. Management briefings are NOT academic essays! Typically, management briefings are written in a very concise and coherent way. References should only be included if very specific information is included in the briefing (see Section Referencing).
In addition, the writing style of management briefings is typically characterised by:
The management briefing should be 1,500 words long (+/- 10%, including all figures, graphs, tables, appendices).
Information listed on the cover page, the reference list, and the plagiarism statement do not contribute to the word count.
Students are advised that the length of the assignment does not indicate that writing this management briefing is “easy” or “easier than in other modules because it is shorter”. The opposite seems to be true. In shorter assignments, student must choose their words very wisely to present their arguments in the required breadth and depth. In short assignments, every sentence must be meaningful and informative.
Each student must submit an electronic version (preferably as Word- or pdf-file) of her or his management briefing via Turnitin.
A plagiarism statement signed by the student must be included in the assignment (see template below).
Submission date for the individual assignment:
Electronic submissions via Turnitin are due by midday (12pm) on Thursday, 15th May 2025.
Turnitin submissions after this time will have a penalty of 10% per day or part-day.
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