MKTG601 Survey Data Analysis Assignment Questions Semester 1 | AUT

Assignment Questions

The assignment requires you to undertake data analysis using SPSS software. Download a copy of the "ChefJoe" dataset from Canvas. Undertake appropriate analysis to answer the following questions. Make a copy of the tables produced as output by SPSS and paste these into your assignment after your answers to the following three questions.

• Present an appropriate graph summarising the data on the "fastfood_restaurant" variable. Provide a written explanation (no more than one paragraph) of the data shown in the graph. (5 marks)
• Compare the fast food restaurant visited most often ("fastfood_restaurant) with the gender of respondents. (5 marks)
• The "portion size" variable indicates how important having a large meal is to the respondent. Is there a statistically significant difference between female and male customers in their choice of portion size? (5 marks)
• Calculate the correlation between "satisfaction" and "likely to return". Describe how strong the correlation is. Now, calculate the correlation between "satisfaction" and "likely to recommend". Describe how strong this correlation is. (5 marks)