MKT7045 Global Marketing Management A S1 2025/6 | BCU

MKT7045 Assignment Brief:

Assessment Information 

Submission Information 

• Present any written aspects of the assessment using font size 11 and using 1.5 spacing to allow for comments and annotations to be added by the markers. 
• Complete the appropriate cover sheet for this assessment and append your work.   
• This assessment will be marked anonymously and should show your student number only.   

Submit this coursework assessment task via Moodle.  

Late Submission 

Assessments must be submitted in the format specified in the assessment task, by the deadline and to the submission point published on Moodle.  Failure to submit by the published deadline will result in penalties which are set out in Section 6 of the Academic Regulations, available at: Birmingham City University

Word Count 

The maximum word count for this module assessment is shown on Page 1.  A +10% margin of tolerance is applied, beyond which nothing further will be marked. Marks cannot be awarded for any learning outcomes addressed outside the word count. 

The word count refers to everything in the main body of the text (including headings, tables, citations, quotes, lists etc.).  Everything before (i.e. abstract, acknowledgements, contents, executive summaries etc.) and after (i.e. references, bibliographies, appendices etc) is not included in the word count limit

This assessment will assist in development of the following transferable skills:

Transferable Skill 1: Independence

• Individual assessment all module materials , video are provided and available in advance VLE online via Moodle, you will be engaging with independent learning throughout the module in organising your own work/learning schedule. For example, reading and watching module content and taking notes, completing online tasks, readings and locating external information relating to the course content. 

Transferable Skill 2: Critical thinking

• You will learn to think critically about the factors that influence an organisation’s decisions when undertaking international market
• expansion. You will also learn how Global Marketing concepts help address some of the issues identified in the module content, and in turn applied within your assessment.

Transferable Skill 3: Research and Analysis

• This module will help develop your research and analysis skills as the assessment requires extensive independent research to undertake an environmental audit of the selected Global international market environment . A critical analysis of the findings will be used to develop feasible suggestions in light of academic literature.

Transferable Skill 4: Written Communication

• The assessment involves written communication so this skill will be developed through presenting clear and well-structured arguments developing a Global international marketing entry plan. 
• Transferable Skill 5: Planning and time management
• This module provides schedule of teaching and learning in advance via VLE Moodle , you will need to set your own schedule of independent work within your own timetable to enable you to fully engage with all elements of this module. 
• You will need to plan how best to complete your development of understanding the Global international marketing concepts covered in the module. 
• You will do this via ensuring that you engage with the necessary readings, watching provided videos and external online resources, taking notes and organising your thoughts, and organising and scheduling your time to research and complete your assessment. 

Summative Assessment Overview:

Coursework [100% - 3000-word report]. 

This item will assess LOs: 1, 2, 3, and 4. 

Scenario

Prepare an International Marketing market entry plan for a Multi-national Enterprise product/service of your choice . 

Project Report that must include –

A market evaluation of a country other than the United Kingdom (UK), . demonstrating thorough analysis of secondary data (3,000 words),not including the references and appendices). 

1. PEST analysis (including Macro & Micro Environmental Audit) (25%) Task 1 [Learning Outcome 1]
2. A market entry plan for a chosen brand (including positioning strategy) based on a ‘realistic’ evaluation of the chosen firm’s characteristics e.g., resource base etc. (25%) Task 2 [Learning Outcome 2]
3. The report should also include an explanation of why and how that expansion would benefit your chosen firm. (25%) International Marketing Entry Plan [Learning Outcome 4]

4. You must draw on academic theory to justify your analysis and proposal.  (25%) Task 3 [Learning Outcome 3]

1. All sources of information should be fully acknowledged and properly referenced. Your attention is drawn to the university regulations on plagiarism (see marking criteria). Material should be written in formal business English and structured in a clear way to ensure that ideas are expressed effectively.
2. ALL facts, concepts and quotations should be referenced as appropriate using the Harvard referencing system.
3. Students are encouraged to carefully read the brief and take the opportunity to ask questions/seek clarification. Support is available at any time throughout this module; contact information of module tutor is made available for students
4. Please note:  Tutors will not be reading drafts or providing feedback on estimated and predicted grades, prior to submission or resubmission.

Format of the assignment:

You must adhere to the following:

• Microsoft Word document only  
• Typeface: Arial or Times New Roman. (These typefaces are easier to read for people with visual impairment.) 
• Size: 11 or 12 pt. These sizes are clearly legible. Headings and legend on any charts or tables may be 9 or 10 pt.
• Colour or black/white are fine.
• Paragraphs: These must be left-aligned. (This is easier to read for people with dyslexia.)
• Spacing: All text in reports must be double spaced. (In MS Word, press Ctrl and 2 at the same time.) This allows readers to make notes and/or corrections more easily. Appendices and references may be single-spaced to save on paper.