MKT7005 Strategic Global Marketing Assessment 2 Brief SEM1

Published: 27 Mar, 2025
Category Assignment Subject Marketing
University Cardiff Metropolitan University Module Title MKT7005 Strategic Global Marketing
Assessment Title Individual Report
Assessment  2
Academic year 2024-2025

Task/assessment brief:

Task

This individual assignment builds upon your Group Research presentation (PRES 1).  A Chinese retail firm which produces and sells toys wants to expand its sales abroad. Choose an appropriate market. In doing so, they have asked you to write a document that discusses the following:

  • A summary of the main Macro-environmental factors impacting the target market 
  • A critical evaluation of the main issues and concepts of the target country’s national culture that the company need to consider when entering the market
  • Your recommendations regarding the most appropriate market entry method(s), and why?
  • The most suitable competitive strategy that the company needs to follow, evaluating the opportunities and dangers that the company may face
  • Market offering to your identified target segment
  • Structure, coherence and presentation of work 

Word count (or equivalent):    3,000 + or – 10%

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Assessment Criteria

Learning outcomes assessed

  • Identify and critically evaluate the relevant operational techniques and strategies for the different modes of entry into foreign markets.
  • Critically assess the key identification and selection factors that affect organisations and their international marketing strategy.
  • Assess the significance of cultural issues on international marketing and to critical evaluate the appropriate strategies to gain maximum competitive advantage.
  • Evaluate financial implications of different international marketing strategies and be able to solve specific pricing and costing problems.
  • Critically assess innovative and effective marketing mix used to reinforce an organisation's position in an international market.  

 

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