MKT7005 Strategic Global Marketing Assessment 2 Brief SEM1

Published: 27 Mar, 2025

Category	Assignment	Subject	Marketing
University	Cardiff Metropolitan University	Module Title	MKT7005 Strategic Global Marketing

Assessment Title	Individual Report
Assessment	2
Academic year	2024-2025

Task/assessment brief:

Task

This individual assignment builds upon your Group Research presentation (PRES 1). A Chinese retail firm which produces and sells toys wants to expand its sales abroad. Choose an appropriate market. In doing so, they have asked you to write a document that discusses the following:

A summary of the main Macro-environmental factors impacting the target market
A critical evaluation of the main issues and concepts of the target country’s national culture that the company need to consider when entering the market
Your recommendations regarding the most appropriate market entry method(s), and why?
The most suitable competitive strategy that the company needs to follow, evaluating the opportunities and dangers that the company may face
Market offering to your identified target segment
Structure, coherence and presentation of work

Word count (or equivalent): 3,000 + or – 10%

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Assessment Criteria

Learning outcomes assessed

Identify and critically evaluate the relevant operational techniques and strategies for the different modes of entry into foreign markets.
Critically assess the key identification and selection factors that affect organisations and their international marketing strategy.
Assess the significance of cultural issues on international marketing and to critical evaluate the appropriate strategies to gain maximum competitive advantage.
Evaluate financial implications of different international marketing strategies and be able to solve specific pricing and costing problems.
Critically assess innovative and effective marketing mix used to reinforce an organisation's position in an international market.

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