MKT7005 Strategic Global Marketing Group Assessment Brief PRES1 2024/25 | CMU

MKT7005 Task/assessment brief:

Task

Students are required to work in a GROUP of 4 to create the presentation within the context of a Chinese retail firm which produces and sells toys wanting to expand their sales abroad. Choose an appropriate market. In doing so, they have asked you to write a document which discusses the following:

the company is considering entry into an appropriate market but has requested some initial advice from you.

In order to give this advice you must:

• Undertake a Macro-environmental analysis (PESTLE or SLEPT) analysis for the Target market (30%).
• Identifying the main issues and concepts of the Target national culture that may influence their decision (30%).
• Critically evaluate the possible entry methods into the Target market, providing appropriate academic and contemporary definitions of entry strategies (30%)
• Presentation style (10%)

MKT7005 Assessment Criteria

Learning outcomes assessed

Please see matrix below

Other skills/attributes developed

This includes elements of the Cardiff Met EDGE (Ethical, Digital, Global and Entrepreneurial skills) and other attributes developed in students through the completion of the module and assessment. These will also be highlighted in the module guidance, which should be read by all students completing the module. Assessments are not just a way of auditing student knowledge. They are a process which provides additional learning and development through the preparation for and completion of the assessment.

MKT7005 Marking/Assessment Criteria