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| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Sunway University (SU) | Module Title | MKT5124 Marketing Strategy And Technologies |
Assessment 1: Audio-visual presentation
Task type: PowerPoint Slide Presentation
Method: Individual
Weighting: 20%
Due date: 23:59 MYT, Sunday, Week 3
Length/time: 10-15 Power Point Slides +/- 10 minutes video presentation
SLO1: Examine how emerging and disruptive technologies influence contemporary marketing management and strategies (C4, PLO2).
You will need to identify the industry of your workplace and examine a disruptive technology that can influence their contemporary marketing management and strategies.
1. The format of the presentation is as follows:
a. Introduction
Brief introduction to the presentation and what will be covered
b. Body of presentation
i. Identify the industry your workplace currently belongs to, followed by the opportunities and challenges that are present in the industry specifically in marketing.
ii. Interpret one to two contemporary marketing management and strategies that may benefit this industry, supported by evidence.
iii. Able to present appropriate marketing plan that includes identifying one disruptive technology that can support the marketing management and/or strategies and explain the benefits and challenges associated with it.
c. Conclusion
Summarise the findings.
d. References
Compile a reference list at the end of your slides using APA 7th referencing style. You should have a minimum of 5 references.
2. Students will be evaluated based on how they deliver an effective oral presentation to communicate their ideas by preparing clearly structured. For example applying the 77 Rule (7 words in 7 lines in each slide) for the content, preparing Phrasal format not a full sentence. You may use infographics, diagrams, or photos to make your slides more attractive.
Your assessment will be marked using the rubric below.
| Criteria/Level | Outstanding, A+ (80%-100%) |
Excellent, A to A- (70%-79%) |
Good, B+ (65%-69%) |
Satisfactory, B (60%-64%) |
Fail (0%-59%) |
|---|---|---|---|---|---|
| Able to identify and evaluate business opportunities and challenges [30%] |
Comprehensive identification of knowledge and skills to address marketing issue(s)/ problem(s) | Good identification of knowledge and skills to address marketing issue(s)/ problem(s) | Adequate attempts to identify knowledge and skills to address marketing issue(s)/ problem(s) | Minimum attempts to identify knowledge and skills to address marketing issue(s)/ problem(s) | No/unclear identification of knowledge and skills to address marketing issue(s)/ problem(s) |
| Able to interpret the relevant marketing strategies, supported by facts and/or evidence [30%] |
Comprehensive attempt to apply the knowledge and skills to address the marketing issue(s)/ problem(s) | Good attempt to apply the knowledge and skills to address the marketing issue(s)/ problem(s) | Adequate attempts to apply the knowledge and skills to address the marketing issue(s)/ problem(s) | Minimum attempts to apply the knowledge and skills to address the marketing issue(s)/ problem(s) | No/unclear attempts to apply the knowledge and skills to address the marketing issue(s)/ problem(s) |
| Able to present appropriate marketing plan [40%] |
Comprehensive Knowledge, skills and key concepts is/are reviewed with relevance / appropriateness to address the marketing issue(s)/ problem(s) | Good but generic Knowledge, skills and key concepts is/are reviewed with relevance / appropriateness to address the marketing issue(s)/ problem(s) | Adequate knowledge, skills and key concepts is/are proposed with limited relevance / appropriateness to address the marketing issue(s)/ problem(s) | Minimal knowledge, skills and key concepts is/are reviewed with limited relevance / appropriateness to address the marketing issue(s)/ problem(s) | No solution or inappropriate knowledge, skills and key concepts to address the marketing issue(s)/ problem(s) |
For further support, please visit Important Contacts for a range of support services and resources to help you in your learning.
Assessment plagiarism, cheating, fabrication, falsification of data or any form of assessment dishonesty is a misconduct. Refer to the Programme Handbook for more information regarding student responsibilities.
You can find information on how to request for an assessment extension in the Subject Outline. You can find more important information regarding penalties for late assessment submissions, publication of results, return of marked assessments and re-sit in the Programme Handbook.
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