MKT3718 Advertising & Promotion Management Assignment: A Promotional Campaign for Pigeon Baby Wipes

Product:  Baby Wipes

You are tasked to create a poster to promote your selected brand of baby wipes in a new campaign in Singapore. Create a poster with an A3 size dimension, with either portrait or landscape orientation. Together with your poster, include a short write-up as submission for your Individual Assignment.

Conduct your research and determine:

a) Which brand to represent. (Can select either Huggies, Pigeon or Komodo brand)

b) Who shall be an appropriate target audience for your poster, and provide justifications for selecting your choice of target audience(s).

c) What shall be your communication objective? Explain and justify your proposed communication objective in the short write-up.

Things to take note of when making the poster:

1) The choice of words in the poster is very important

2) Choose the right image that appeals

3) Times New Roman might not be a good font (depending on the poster design, whether it suits)

To make the poster outstanding, consider the following as well, where relevant (not compulsory):

1) Split the poster to showcase different scenarios

2) Use hand gestures, image idea

3) Can relate to a movie to resonate or contradict

Your work should include and reflect a good understanding of the market (or the “problem”) and the potential target audience in the new campaign. Starting with a poster concept, your poster should include, but not be limited to, having an effective headline, an appropriate visual image that is compelling, and most likely a call to action element. You will determine what communication appeal strategy (i.e. rational, emotional, etc.) would be appropriate for your poster.

The short write-up should be a statement to explain and justify who your target audience is, your communication objective and why you consider the communication appeal strategy (i.e. rational, emotional, etc.) used in your poster to be effective towards your selected target audience. These could include providing your reasoning and arguments towards the message used, the image selected, the appeal strategies, or your inspiration for the poster’s overall presentation/appeal, etc. Use font Calibri 12, double line spacing, maximum 200 words excluding appendices and references.