MKT366 Sustainability Marketing Tutor Marked Assignment January 2025 | SUSS

MKT366 Tutor-Marked Assignment (TMA)  

This assignment accounts for 18% of the final mark in MKT366 Sustainability Marketing.  
 
Note to Students:  

Compose your report using Microsoft Office Word and save it as either .doc or .docx (preferred).   

You are to include the following particulars in your submission: Course Code, Title of the TMA, SUSS PI No., Your Name and Submission Date.

Use of Generative AI Tools (Allowed)  

The use of generative AI tools is allowed for this assignment.  • 

• You are expected to provide proper attribution if you use generative AI tools while completing the assignment, including appropriate and discipline-specific citation, a table detailing the name of the AI tool used, the approach to using the tool (e.g. what prompts were used), the full output provided by the tool, and which part of the output was adapted for the assignment;  
• To take note of section 3, paragraph 3.2 and section 5.2, paragraph 2A.1 (Viva Voce) of the Student Handbook;  
• The University has the right to exercise the viva voce option to determine the authorship of a student’s submission should there be reasonable grounds to suspect that the submission may not be fully the student’s work. 
• For more details on academic integrity and guidance on responsible use of generative AI tools in assignments, please refer to the TLC website for more details;
• The University will continue to review the use of generative AI tools based on feedback and in light of developments in AI and related technologies. 

Important Note: Grading of TMA/GBA/ECA Submissions  

Marks awarded to your assignment are based on the following guidelines: 

1. 80% of the marks are allocated to the content of your answers: 

• The marks awarded to what your answers cover depend on the extent to which they cover the key points that correctly and comprehensively address each question.
• The key points should be supported by evidence drawn from course materials and, wherever relevant, from other credible sources.  

2. 20% of the marks are allocated to the presentation of your answers:  

Wherever applicable, the marks awarded for how your answers are presented depend on the extent to which your answers:  

• form a sound reasoning by developing those key points in a clear, logical and succinct manner;
• provide proper and adequate in-text citations and referencing to content drawn from course materials and other credible sources;
• strictly follow APA formatting and style guidelines1, in particular for:

in-text citations and end-of-report references;

the identification of figures and tables; 

• use, wherever relevant, the specialised vocabulary and terminology commonly used in discussions about the topic(s) covered by each question;
• Provide a reference or bibliography at the end of the main report.
• include the less relevant details in an Appendix;
• use sentence constructions that are grammatically and syntactically correct;
• are free from spelling mistakes; present the workings, numerical formulations and results in a logical manner that follows the APA formatting and style guidelines;
• design and present graphs, diagrams and plots that follow the APA formatting and style guidelines;  
• are highly original;
• have proper formatting, which may: 

include a properly formatted cover page; 

respect the answer length/word count set out in the assignment guidelines, if any is prescribed; 

present answers in paragraphs with proper spacing and page margins;

 include page numbers and appendices, if necessary

Question 1  

In this assignment, you will appraise fashion apparel brands on their sustainability efforts.  

Instructions 

Choose two (2) fashion brands: 

• One known for its sustainability efforts
• One not known or commonly associated with sustainability  

Examine the extent to which these companies practice sustainability by focusing on 1–2 key areas, such as: 

• Company values and mission 
• ESG efforts (i.e., environmental, social, and governance) 
• Marketing practices (e.g., product, positioning, pricing, distribution, communication)
• International standards or certifications 
• Corporate philanthropy  

You are not required to cover all suggested areas. Choose the most relevant areas for your comparison.  

Conclude your essay by discussing the potential advantages, disadvantages, or impacts of practising sustainability for the brands you selected. (100 marks)  

Exclusion Criteria 

Please note that the following brands cannot be chosen for this TMA:  

• Patagonia 
• Gucci 
• H&M    

Tips for Research and Analysis 

• Use company sources (e.g., websites, social media, reports) and credible third-party sources (e.g., government/NGO reports, news articles)
• Be critical - companies may exaggerate or selectively highlight positive efforts in their communication 
• There are no definitive “right answers”; your argument’s strength lies in your interpretation and presentation of evidence 

Formatting Guidelines 

• Document header: Include Course Code, SUSS PI Number, and Your Name. Do NOT use a cover page 
• TMA template: Use the template provided on Canvas. Start your essay on p.3  
• Page Limit: Maximum 1 page (excluding references) Font and Layout: Times New Roman, size 12. Single line spacing. Normal margins
• Consider using visual elements (e.g., images, tables, or charts) to enhance readability
• Use APA format for in-text citations and references 

Marking Rubric