MKT358 Integrated Marketing Communications GBA Questions Semester 2025

MKT358 GBA Questions

Read the excerpt and answer the following questions: 

Your team from the SUSS Advertising Unit is tasked by the Singapore Food Agency (SFA) to work on an advertising campaign for Singaporeans to gain acceptance of lab-grown meats.  

*Note: Your team will be graded holistically in terms of richness and insights of the proposed advertising campaign. You must demonstrate understanding of the concepts by aptly APPLYING them to the above assigned case.  

In your presentation, share your ideas on how you could successfully reach out to a specific target group of Singaporeans, with the following:  

(a) Appraise a message strategy - You shall discuss the appropriate advertising appeal(s) and execution(s), with proper visualisation or examples, and provide strong rationales in support of the suggestion.

(b) Formulate  a media strategy -  You shall select suitable media and give rationales to justify your choice. 

Guidelines for the Group-based Assignment are as follows:  

1. There will NOT be a report.  
2. There will be a video presentation and the presentation PPT slides (henceforth “the deck”) to be submitted to Canvas. Details for the submission are attached on page 4 (GBA Submission Guidelines). 
3. On the title page of the deck, groups must include group members’ names and PI number. 
4. The number of slides in the deck will be limited to the presentation time of 10 minutes. (500 MB)
5. This GBA is graded on the clarity of the presentation as well as the richness of the content being professionally presented. The superficial beauty of the deck is not the focus.
6. It is the quality of the presentation and not the quality of the video recording that matters. The recording is expected to have video and audio clarity. 
7. Marking rubrics are provided at the end of the document.

MKT358 Marking Criteria: