| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University of Northampton (UON) | Module Title | MKT3040 Global Marketing |
| Assessment Code: | AS1 |
| Module Level: | Level 6 |
| Words count: | 2000 |
On successful completion of this assessment, you will be able to:
The purpose of this assignment is to produce an individual comprehensive portfolio, (in the style of a report), of a minimum of 2000 words- (max 2500) which addresses the questions outlined below.
It is expected that you will makereference to quality academicsources to complete this assessment and you MUST use a minimum of 10 Academic Journal Articlesto potentially receive a passing grade.
Quality academic sources: -journal articles -industry report -bloombug, the economist -WTO... -AC Nelson
Achieve Higher Grades with MKT3040 Assessment 1 Solutions
Order Non Plagiarized AssignmentQ1: Critically explain the Glocalisation framework
Q2: Critically discuss what benefit(s) a company might achieve by adopting a 'think globally but act locally' strategy. You are expected to provide at least one example of a real business that supports this portfolio entry.
Q1. There are triggers and motives that cause companies to internationalise. Select one trigger and one motive and debate these in relation to why a company may choose to internationalise.
Q1. Choose one of the emerging BRIC markets*, (Brazil, Russia, India & China) and provide the following information:
Q1. Critically compare and evaluate the waterfall approach vs. the shower approach as a market expansion strategy, providing some real-world examples to support your answer.
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