MKT10009 – Marketing and the Consumer Experience Assessment 1 SEM 1 2025

Published: 27 Mar, 2025
Category Assignment Subject Marketing
University Swinburne University Module Title MKT10009 – Marketing and the Consumer Experience

Assessment Overview

This assessment will help you to achieve these Unit Learning Outcomes.

  • Demonstrate a broad understanding of the major conceptual and theoretical principles upon which the practice of marketing is based.
  • Demonstrate a general understanding of marketing management tasks and of how marketing fits into and interacts with other business functions within an organisation.
  • Use research information and apply marketing concepts and principles to propose ethical, creative solutions to a range of marketing-related problems that arise in business contexts.
  • Work and communicate effectively as an individual or in teams.

In this Assessment, you will write about how a brand used elements of “the marketing mix” - the 4 P’s (product, place, price, promotion) to influence your purchase decision for a product and show your understanding of the Consumer decision-making process in context of the advertisements of your
product.

Assessment Details

  • Choose and purchase a product from the Chocolate aisle in your local supermarket (not an online purchase, no convenience stores or corner stores), limiting your purchase to $20 or less.
  • Marketing Mix analysis - Explain (with references) the marketing mix. Write about how the brand used the 4Ps of the marketing mix (product, place, price, promotion) to influence your purchase decision.
     
  • Consumer Decision-Making Process (CDMP): Explain (with references) the CDMP. Choose one advertisement of your chosen product, and identify which stage of the CDMP it aligns with. Justify your choice by making use of the theory and the advertisement.

Follow the template below, and use the Assessment Rubric to guide your work. Your work will be assessed using the provided assessment Rubric, so please review it carefully.

Do You Need MKT10009 Assignment of This Question

Order Non Plagiarized Assignment

Assessment Template

Cover Page

  • Clear and professional cover page for the report including your name, student number, unit code and title, and assessment title.

Table of Contents

  • Clear table of contents with headings and page numbers.

Introduction

Clearly state the purpose of the report, name the chosen chocolate product, and outline the key aspects of the marketing mix and Consumer Decision-Making Process (CDMP) that will be analysed.

Product Category

  • Define and explain the term “product category” with appropriate references.
  • Identify and explain the product category and sub-category to which your purchased chocolate belongs with appropriate references.

The Marketing Mix

  • Define and explain the marketing mix with appropriate references.
  • Product: Analyze and describe the product characteristics of the chocolate you have purchased, considering its packaging, design, and any unique features.
  • Place: Analyse and describe the distribution strategy (Place) of the chocolate you have purchased, considering where it is sold and how it reaches the consumer.
  • Price: Analyze and describe the pricing strategy of the chocolate you have purchased, considering its price point, value for money, and any pricing promotions.
  • Promotion: Analyze and describe the promotional strategies used for the chocolate you have purchased, considering advertising, in-store promotions, and any other marketing efforts.

Consumer Decision-Making Process(CDMP)

  • Define and explain the consumer decision-making process with appropriate references.
  • Find an advertisement for the chocolate you purchased, either online or by taking a picture instore. Analyse the advertisement to identify which stage of the CDMP it aligns with.

Conclusion

  • Summarize the main findings and relate the conclusion to the report's purpose.

Are You Looking for an Answer to This MKT10009 Assignment

 Buy Non-Plagiarized Assignments

Stuck on your MKT10009 – Marketing and the Consumer Experience? Don't worry! Our Marketing Assignment Help service is the best for you. Whether you need help with assignments or Econometrics Assignment Help For UK Students, our expert PhD writers will provide you with original content. And yes, you will also get free assignment samples that will give you a perfect idea of ​​how to write a top-quality assignment. Don't worry about the deadline as we guarantee timely delivery. Contact us now for high-quality and plagiarism-free work and boost your grades!

Workingment Unique Features

Hire Assignment Helper Today!


Latest Free Samples for University Students

MED031-6 Final Project in Mass Communications Assignment 2 Example | University of Bedfordshire

Category: Assignment

Subject: Education

University: University of Bedfordshire

Module Title: MED031-6 Final Project in Mass Communications

View Free Samples

BABM2006 Work-Based Management Project Assignment 3 Example

Category: Assignment

Subject: Management

University: De Montfort University

Module Title: BABM2006 Work-Based Management Project

View Free Samples

LAA127/LAA127C Contract Law Assignment Coursework Sample 2025

Category: Coursework Example

Subject: Law

University: Swansea University

Module Title: LAA127/LAA127C Contract Law

View Free Samples

MGT4541 Strategy, Leadership and Management of Organisations Assignment 3 Example

Category: Assignment

Subject: Management

University: Middlesex University

Module Title: MGT4541 Strategy, Leadership and Management of Organisations

View Free Samples

DGM22702 Digital Consumer Journey Project Example 2025-26 | RUL

Category: Assignment

Subject: Computer Science

University: Ravensbourne University London

Module Title: DGM22702 Digital Consumer Journey

View Free Samples
Online Assignment Help in UK