MKMN1013 Integrated Marketing Communications Plan-Out Of This World Watches Assignment

Assignment Brief

Effective marketing communications must be based on a thorough understanding of the organization, its goals, target markets, and the environment in which it operates. It demands creative vision, effective use of resources, and strategic thinking based on solid factual information. Finally, integration across all marketing communications platforms enhances effectiveness and efficiency. Quality of research and analysis, application of marketing communications theory, and professionalism of execution will all be evaluated.

Scenario

You work at a marketing agency and have been asked to present an Integrated Marketing Communications Plan (IMC) to one of your clients. 

Your Team has the following clients to develop an IMC Plan: 

1. Star Ship Enterprise is a rocket ship that takes new citizens to the planet Mars. 
2. Sky Trip Foods, is a food company that sells dried foods that rehydrate with water that can be eaten on the 3-month voyage to Mars.
3. Starburst Clothing for Girls and Women that is suitable for space travel, not flammable, comfortable, and easy to wear
4. Non Gravity Shoes, specialized shoes to wear on Spaceships and Mars.
5. Space Shampoos and Soaps, specializing in personal hygiene that requires little water, are easy to use in small spaceships bathrooms, and on Mars.
6. Out of this World watches specialized watches for space travel
7. Cell Phones for SpaceTravel and to reach out to family and friends on Earth while living on Mars.  

You can select your client from one of the above products on the lists.