Category | Assignment | Subject | Management |
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University | University of Sunderland | Module Title | MGTM02 International Business in Context |
Word Count | 3,000 words maximum |
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Assessment Type | Individual Assessment |
Assessment Title | Report |
This individual assignment will be assessed by means of a 3,000 maximum word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to any Industry on a Global scale that you are familiar with. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:
1.Critically analyse the key approaches to developing sustainable international business strategies and building competitive advantage within international business operations.
2.Evaluate the challenges faced by live organisations conducting business internationally and recommend evidence-based solutions to these challenges.
3.Demonstrate digital competency in developing sustainable international business strategies.
Please note:
To undertake a critical analysis and evaluation of the strategies adopted by Multinational Enterprises (MNEs) operating in an industry and country of your choice, using information available to the public e.g. company annual reports and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development.
Your assignment should be presented in a business report format and should be 3,000 words maximum (excluding executive summary/abstract, references, and relevant appendices). The report should include a title page and executive summary and be fully and consistently referenced, using Harvard Referencing style. You must submit an electronic version of the report Online via Canvas - this should be clearly labelled with your name, your course, and the name of the case study.
It is highly recommended that you research information to support your arguments. This may be obtained from a diverse range of sources, and you are encouraged to research the issues in whichever way you deem appropriate.
Are You Looking Solution of MGTM02 Assignment
Order Non Plagiarized AssignmentThis assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical’ case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why’ rather then describing ‘what’. The assignment will be assessed in accordance with the marks allocated to each of the questions detailed below.
Academic Rigour
Methodology
Presentation
a) Discuss the impact of globalisation and the digital revolution on international business. Highlight the opportunities and challenges that companies face in the global marketplace.
a) Compare different international market entry strategies that companies can use.
b) Explain how factors such as market size, cultural differences, and legal regulations influence the choice of market entry strategy.
a)Select a multinational company case study and critically evaluate its business ethics and strategies for maintaining competitive advantage in the global market.
Part Four: Personal reflections on learning
In 100-150 words, reflect on how this assessment has enhanced your understanding of innovation's role in maintaining competitive advantage and the significance of international trade.
NB: Place detail analysis in Appendices to help manage the overall word count limit of 3,000 words.
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Categories |
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Grade |
Relevance |
Knowledge |
Analysis |
Argument and Structure |
Critical Evaluation |
Presentation |
Reference to Literature |
Pass |
86 – 100% |
The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse. |
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76-85% |
The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse and some evidence of originality. |
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70 – 75% |
The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is clearly articulated evidence demonstrating that all the learning outcomes and responsibilities appropriate to that level are satisfied. At this level it is expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse. |
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60 – 69% |
Directly relevant to the requirements of the assessment |
A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein |
Comprehensive analysis - clear and orderly presentation |
Well supported, focussed argument which is clear and logically structured. |
Contains distinctive or independent thinking; and begins to formulate an independent position in relation to theory and/or practice. |
Well written, with standard spelling and grammar, in a readable style with acceptable format |
Critical appraisal of up-to-date and/or appropriate literature. Recognition of different perspectives. Very good use of a wide range of sophisticated source material. |
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50 – 59% |
Some attempt to address the requirements of the assessment: may drift away from this in less focused passages |
Adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance |
Significant analytical treatment which has a clear purpose |
Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s) |
May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to theory and/or practice. |
Competently written, with only minor lapses from standard grammar, with acceptable format |
Uses a good variety of literature which includes recent texts and/or appropriate literature, including a substantive amount beyond library texts. Competent use of source material. |
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40 – 49% |
Some correlation with the requirements of the assessment but there are instances of irrelevance |
Basic understanding of the subject but addressing a limited range of material |
Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose |
Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplistic terms |
Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic |
A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader |
Evidence of use of appropriate literature which goes beyond that referred to by the tutor. Frequently only uses a single source to support a point. |
Fail |
35 – 39% |
Relevance to the requirements of the assessment may be very intermittent, and may be reduced to its vaguest and least challenging terms |
A limited understanding of a narrow range of material |
Largely descriptive or narrative, with little evidence of analysis |
A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and coherence |
Some evidence of a view starting to be formed but mainly derivative. |
Numerous deficiencies in expression and presentation; the writer may achieve clarity (if at all) only by using a simplistic or repetitious style |
Barely adequate use of literature. Over reliance on material provided by the tutor. |
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The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied – for compensation consideration. |
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30 – 34%
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The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators. |
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15-29% |
The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators. |
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0-14% |
The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators. |
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