MGT657 Stratgic Management Group Assignment Brief 2025| UITM

GROUP ASSIGNMENT

Students will be divided into a group of 4-5 people. Their role is to become external consultants for a small and medium company (defination-https://www.smecorp.gov.my/index.php/en/small-and-medium-sized-enterprises) and will assist in the company’s strategy formulation. They are required to prepare.  

FORMAT OF THE WRITTEN REPORT:

All project report must be prepared in the following sequence:  

Title page

• Table of contents Main Report 
• Executive Summary
• Content 

• Introduction
• Company’s vision and mission
• Analyse the industry using Porter's Five Forces

• Stage 1: The Input Stage
• - Internal company analysis (IFE)
• - External industrial analysis (EFE)
• -Competitive Profile Matrix (CPM)
• Stage 2: The Matching Stage
• - SWOT Matrix
• Another one technique (SPACE Matrix, BCG Matrix , IE Matrix and Grand Strategy)
• Stage 3: The Decision Stage
• - QSPM
• -  strategy recommendations and action plans
  
  
• Conclusion
• References ( Format: All references must follow APA style 7th edition)
• Appendices (If any)   

Strategic Management Assignment: Guidelines & Suggested Outlines

EXECUTIVE SUMMARY

Provide a summary or an overview of the strategy paper (in two pages at most), Stating what the business of the company is, the main  results of the external and internal analyses, results of strategy  formulation  tools   used,   the key  strategic   management   issues   and  the  recommended strategic and financial objectives   (at least for the three years), strategies and significant action plans for the company.  

I. INTRODUCTION

• Include a short background of the company
• Nature of business/products/services
• Current revenue and profit
• Major market served
• Number of employees
• Other relevant basic information  

II. COMPANY'S VISION AND MISSION

• State the current vision, mission, and objectives of the company.
• Comment or evaluate the vision and mission statement using David's framework and other criteria discussed in class.
•  If you are developing a new vision and mission statements, use the criteria as discussed in the subject.
• Give recommendations on how you will communicate the vision and mission to the employees and other stakeholders

III. EXTERNAL INDUSTRIAL ANALYSIS

General Environment Discuss current and expected outlook in the following areas, focusing only on factors that will have significant impact on your business. Consider the following areas only insofar as they are relevant and thus exert a significant impact on your industry

• Economic developmen
• Socio-cultural, demographics trends, lifestyles changes
• Technological developments
• Political, legal, governments aspects
• Other external factors that may be relevant to your business

Translate the above in terms of what it means for your business, identifying opportunities and threats that may affect the following:

• Market demand and opportunities
• Types and products and services offered
• Intensity of competition
• Suppliers and distributors
• Costs of doing business
• Other aspects of the business

Industry and Competitor Analysis

Analyse the industry's situation and prospects by looking into the following:  

• Market size and/or growth rate and stage in the growth cycle
• Number of players and their relative sizes; market share analysis
• Market aspects (products or service, price, promotion, and channels of distribution)
• Buyer/Customer profile
• Factors affecting costs of doing business
• Operations/Productions aspects
• Technology developments
• Industry financial analysis (growth, profitability, liquidity, leverage, efficiency)

Problems in the industry

Identify Critical Success Factors (CFS) in the industry. Analyse the industry using Porter's Five Forces framework of competitive analysis and based on the preceding analysis, state your conclusion for each force

Competitor analysis

1. Identify your major competitors and provide relevant information for each, e.g., revenue size, financial health, market share, strategies, etc. Focus only a few (about two or three) and explain why you choose to focus on these competitors.
   
   
2. Evaluate your competitors and your company vis-a-vis the CSFs identified earlier. Do a Competitive Profile Matrix (CPM) and explain ratings.

• Summary and Conclusion Using the results of your general environment and industry analyses, identify and summarize the major opportunities and threats. Use the EFE matrix tool to assess how well your company is responding to the opportunities and threats in the environment.
• Make sure the factors included in your EFE Matrix have been discussed in the external and industry analyses should be reflected in your EFE for consistency.
• Explain your weights and ratings

Draw your conclusion about the industry overall prospects and industry attractiveness.  • Identify key strategic issues that need to be deal with. • Make a conclusion about your current company's competitive position or business strength in the industry, e.g., very strong, strong, middle-ground, weak.

IV.INTERNAL COMPANY ANALYSIS

Review the company's performance in terms of key performance indicators:

• Revenue/sales in the past three years
• How the company's growth compares with industry growth or vis-a-vis the other players
• Profitability, other relevant performance indicators
• Use David's functional audit checklists to assess the different functional areas of the organization

From the above identify the company's major strengths weakness  Use the IFE matrix to evaluatethe overall internal strengths and weaknesses of the company  

V. STRATEGY FORMULATION

Use the different strategy formulation tools (SWOT, SPACE, IE, BCG and GRAND) and other relevant analytical tools to come up with strategies options and directions for the company.  You needs to perform strategy formulation tools:

a. SWOT MATRIX b. Choose another one more  tool from  SPACE,  BCG, IE or GRAND.  c. Prepare QSPM and finally explain the results of your analyses.  

Make sure that your analysis and positioning in the various matrices/cells are consistent with the results of your external/industry and company analyses.

VI.OBJECTIVES, STRATEGY RECOMMENDATIONS AND ACTION PLANS

• Provide a clear statement of your strategic and financial objectives (estimate cost) for the company or business, for the next three years. It should state measurable objectives, e.g., market position, sales or revenue growth, net income or profit level, profitability, etc.

The strategic and financial objectives should consider the following:

• It must support the company's vision/mission
• It must consider the expected external/internal industry prospects as shown in the external and industry analysis
•  It must consider the company's historical performance and current/expected competencies and capabilities
• It must be consistent with the results of your analytical.

For example, an aggressive expansion strategy should now be more aggressive revenue growth while a 'hold and maintain' position should be more moderate growth for the company.