MGT4100 International Business Strategy Assignment 2 Brief | MDX

Assignment Brief

Individual reports based on the strategic analysis of a given organisation. The assignment addresses module learning outcomes 1- 6. 

Present the results of a detailed strategic analysis of your given company to determine the strategic fit between its operating environment, its capabilities and resources, and the strategies it is pursuing. 

Requirments

• The report should be prepared as linked dashboards of information in PowerPoint
• Length: up to 12 slides; not including cover page, tables of contents and references
• Based on research using recommended sources of information and appropriate supplementary sources
• For multi-business firms, you are allowed to focus on one specific business in the UK. 

Summative Assessment

Summative assessment is used to check the level of learning at the end of the course. It is summative because it is based on accumulated learning during the course. The point is to ensure that students have met the learning outcomes for the course and are at the appropriate level. It is the summative assessment that determines the grade that you are awarded for the module.

Assessment 2: Individual Coursework (70%)

Assessment brief:

As a business consultant, you are asked to prepare a comprehensive strategic analysis of a multinational enterprise (MNE) to advise on possible opportunities for business growth. The report should have 3 parts:

Part (1): Analysis:

• The company’s general business environment
• Industry environment
• Strategic group analysis (competition)
• The internal organisation
• Identify the corporate-level strategy mix used by the company

Part (2): Evaluation:

• An assessment of the company’s strategic position (based on the analysis of the above)
• An evaluation of the MNE’s strategic fit

Part (3): Recommendations:

• Recommendations for business growth (based on the analysis undertaken in the report).

The report needs to be presented professionally (please see section 2.2) and should be 3,500 words.