MGT3324 Strategic Management Individual Report Assignment Brief 2025

MGT3324 Assignment brief

Individual report based on the strategic analysis of a given organisation.

The assignment addresses module learning outcomes 1- 5. Present the results of a detailed strategic analysis of your given company to determine the strategic fit between its operating environment and its capabilities and resources.

Requirements

• The report should be written in PowerPoint 
• Length: 12 slides (+/- 1); not including cover page and tables of contents and references 
• Based on research using recommended sources of information and appropriate supplementary sources 
• For multi-business firms, you are allowed to focus on one specific business.

MGT3324 Components & weighting

2 Guidance

You are strongly advised to treat the components identified above as hints and cues about what to research rather than as a checklist for the assignment.

Depending on your firm, some topics or factors might be more important than others. It is expected that your report will show an ability to focus on what is important and appropriate for Level 6, i.e. final year. For multi-business firms, choose one business as the focus of your report. Choose the business for which there is most information in the university's databases. 

Pre-work: Research §Start your research using the sources of information introduced in the research workshop (check week 6 seminar in My Learning). 

• Use appropriate supplementary sources to fill in missing details and to bring your research up-to-date. oAppropriate supplementary sources were also identified in the research workshop 
  oAll sources of information should be current (to the extent possible), reliable and valid. 

MGT3324 Suggested key structure of the coursework:

1 Introduction §Define and briefly introduce the industry and company of this report 

• Explain the purpose of this report 
• Briefly introduce the key findings of this report 

2 General business environments of the firm (Macro analysis)

• PESTLE Note that, §You may use information from your group presentation 
• Make sure you update and improve it; contextualiseit for your company, and select those parts which help with the analysis of your company 
• Avoid the temptation to make lists 
• Avoid taking a fill-in-the-blanks approach §Evaluate the information you collected and discuss the implications for your company 

3 Industry environment analysis of the firm 

• Nature and key facts of this industry 
• Market structure of this industry 
• Attractiveness analysis (Five forces)