MGT 657 Strategic Analysis Assignment Questions | UiTM

Case :

Nike, Inc. 2018
(pg 561 of Strategic Management 17th ed., Global Edition, by Fred, Forest, & Meredith David)
Last day to submit: :1 June 2025 (Sunday), 10:00 pm. Marks will be deducted for late submission. To avoid confusion since I have many students and groups, NAME your file document/assignment exactly as follows when emailing me :
NBF7A(or B)_MGT657_fullname_stdntno

The Format of The Assignment :

Type written, submit in PDF format
Font Arial 12
1.5 line spacing
Cover page with title, full name, student number, group and date

EMAIL TO ME at : rosliar0411@gmail.com

To Do:

From the facts/information found in the case, AND supported by other references, YOU MUST PREPARE :

1. Introduction
2. Develop a NEW vision statement for the company
3. Develop a NEW mission statement, including also the 9 elements of a mission as discussed during the lecture
4. Perform internal assessment to identify, analyse and discuss the following from the internal factors:

• 5 strengths
• 5 weaknesses

5. Perform an external assessment to identify, analyse and discuss the following from the external factors:

• 5 opportunities
• 5 threats

6. Develop for the company :

• two (2) Short Term Objectives (that will eventually lead to achieving the LT Objective)
• One (1) Long Term Objective (that will eventually lead to achieving the company’s Vision and Mission)

Note **** :

(1) DO NOT choose all 5 Strengths (and Weaknesses, Opportunities, Threats) from the same factor (example: DO NOT identify all 5 strengths from Marketing factor ONLY). The 5 strengths must be identified from various other factors.

Example (Microsoft Corp) :

INTERNAL

i) Strengths

1. Finance

From this case, it can be observed that Microsoft's financial position is very strong. This is revealed in its financial statement, where the company has made consistent growth in its profit over the years. In 2018, its profit is $XXX, which grew to $XXX in 2019, and further to $XXX in 2020.
(Student must continue with further discussion/elaboration).

From OTHER published articles/literature/magazines, it has been revealed that there is a generally higher profit shown in the computer industry during these years (Abdul Rahim, 2022).

Thus, the growth in profit gained by Microsoft is consistent with the industry.
(** This supporting evidence, ie Abdul Rahim (2022), searched from journal/literature/magazines article must be cited here. The FULL reference must then be placed in the reference list – see below.

2. Marketing ……… discuss the same way as in 1. Finance above
3. ……… discuss the same way as above
4. ……… discuss the same way as above
5. ……… discuss the same way as above

Repeat the same for :

ii) Weakness

EXTERNAL

iii) Opportunities
iv) Threats

(2) For EACH of the Strengths, Weaknesses, Opportunities and Threats above that you have identified and discussed from the case, you must also provide supporting evidence cited from other journals/publications to support each of these. This evidence must be stated in a List of References (example shown below) at the end of your report

List of References (in alphabetical order), example:

Abdul Rahim, R., Growth of the Computer Industry, Journal of Marketing, volume 60, October 2022, pg 10-20

Gates, B., The Microsoft Experience, The Economist, October 2021, pg 23-28

(3) Plagiarism check

Similarity index must be less than 30%. Attach your plagiarism result for this assignment as well