| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Brunel University London | Module Title | MG5639 Understanding Business and Management Research |
| Word Count | 2,500 words |
|---|---|
| Assessment Type | individual coursework |
| Academic Year | 2024-25 |
This is an individual assignment. Students are required to submit a research proposal evidenced by a good research question, literature review, methodology, and plan, including sampling decisions. The principal purpose of MG5639 is to assess students’ ability to develop their research topic concerning a chosen topic of study/area of interest in the context of Business Studies. This research topic usually relates the research issues in students’ master program subject area; to elaborate research problem; to write up a literature review using secondary data and academic sources; and to develop knowledge of the research process, including research design, data collection, and sampling, data analysis, and data reporting.
Description of the Assessment
This assignment will help students assess a market situation and identify a suitable research method to make an effective business decision. The student should use it as an opportunity to creatively design and plan a research project, and to carefully consider how they would collect and analyze primary data, but WITHOUT actually collecting primary data or conducting data analysis.
The student is required to hand in 2,500 words based on a research problem for either a commercial or public body. The student needs to choose a specific organization from one of the two above sectors based on a possible research problem and support it using secondary research analysis (i.e., literature review).
After an organisation is chosen, the student will research and select secondary data / academic sources to structure the research approach, the guiding theory, and research questions. The following sections of the coursework are required:
|
Outline |
Contents |
Word Count Guideline |
|
Abstract and Introduction |
Abstract: very concisely summarises each of the main sections: the research topic/problem and research questions; justification from secondary data/academic literature; the research design; and potential recommendations. Introduction: Introduce the topic, present the research problem (Problem definition), and state the research questions. |
600 |
|
Literature review |
Support the problem definition and research questions with a critical presentation of secondary data and academic literature. You need to undertake a significant literature review, which demonstrates the most relevant models / frameworks /theories/ key concepts. |
600 |
|
Qualitative design |
Address the research problem using a qualitative approach. Justify and select one suitable method that will provide answers to the research questions. Include a sampling procedure, brief interview /focus group/observations protocols, and approach to data analysis. |
500 |
|
Quantitative design |
Address the research problem using a quantitative approach. Justify how the survey method will provide answers to the research questions. Include a sampling procedure, survey design, and approach to data analysis. |
500 |
|
Summary/ Recommendations |
Summarise the research problem and justify the chosen research designs and analyses. Briefly state the limitations of your designs. Finally, briefly state possible answers to arise from your design and subsequent recommendations to address the research problem. |
300 |
|
Total word count |
2500 words |
|
Note: Justify all the above selection critically using references from lectures and other appropriate secondary sources.
Do You Need MG5639 Assignment of This Question
Order Non Plagiarized AssignmentIn this individual assignment, you are expected to use relevant materials from academic research books and academic empirical journal articles (ABS ranking listed journals) in your subject area to support your analysis and arguments when formulating your assignment. Your analysis, discussion and evaluation should be backed with appropriate academic references and examples where necessary.
This assignment should be presented with 12 pt. Times New Roman Text with line spacing of 1.5. The word limit is 2500 words (excluding references). Note that assignment below this word limit by more than 10% would result in decrease in the overall achieved mark by 10%. Proper referencing of all ideas,
concepts, theories and quotes used in your work is essential. Normally you are required to present no less than 15 academic journal article references. The Harvard referencing system must be used, details of which are contained on your handbook. Failure to employ a clear and appropriate system of referencing will be penalized.
1.Concise abstract summarizing each of the main sections of the coursework
2.Brief Introduction presenting the research problem and research questions
3.Secondary data/Literature review: This section should provide a critical review of relevant literature, models, concepts, and theories. Literature Review content needs to be relevant to the research objectives/research questions. Use Google scholar as a search engine and ABS journal ranking (provided in class) to identify high quality journal articles.
4.Proposed methodology: Justify why your chosen research methods are appropriate for your research problem.
a.Interview/focus group/observations protocol
b.Sampling procedure
c.Data analysis
5.Summary: briefly summarise the research problem and explain how the company/organisation chosen will benefit from this research).
6.Format, structure, writing quality and presentation (clarity, critical, conciseness, and organization of the writing, references, both within and at the end of the text that are accurately cited and presented)
UG mark bands and grade point bands [Senate Regulation 3] are:
|
Indicative Mark Band |
Degree class equivalent |
Grade Point |
|
90 and above |
A* |
17 |
|
80-89 |
A+ |
16 |
|
73-79 |
A |
15 |
|
70-72 |
A- |
14 |
|
68-69 |
B+ |
13 |
|
63-67 |
B |
12 |
|
60-62 |
B- |
11 |
|
58-59 |
C+ |
10 |
|
53-57 |
C |
9 |
|
50-52 |
C- |
8 |
|
48-49 |
D+ |
7 |
|
43-47 |
D |
6 |
|
40-42 |
D- |
5 |
|
38-39 |
E+ |
4 |
|
33-37 |
E |
3 |
|
30-32 |
E- |
2 |
|
29 and below |
F |
1 |
|
CRITERIA |
GRADE DESCRIPTORS |
||||
|
|
A |
B |
C |
D |
E/F |
|
1. Introduction - Definition of research problem and research questions (25% weighting) |
Includes a very clear and concise abstract, covering all key points. Introduction defines the research area and provides a very focused & convincing justification for the Project, supported by several appropriate references. |
Includes a clear and concise abstract, covering all key points. Introduction defines the research area and provides a convincing justification for the Project, supported by some appropriate references. |
Includes an abstract covering most key points, could be clearer and / or more concise. Introduction outlines broad research area and provides some justification for the Project, supported by a few references.
Research aims and objectives (or research questions) could be- stated more clearly. |
Abstract may be incomplete and/or unclear in places. Introduction requires more information on research area and/or a more convincing justification for the Project; it is supported by at least one reference.
Research aims and objectives need to be stated more clearly. |
Abstract is either missing or does not serve relevant purpose. Introduction either lacks information on research area and justification for Project, or argument is unclear, incoherent, and lacking substantiation with appropriate references. Research aims and objectives are missing, unclear, incoherent, or inappropriate. |
|
2. Secondary data/Literature review analysis (20% weighting) (n.b the word ‘sources’ refers to academic journals, books, book chapters, professional journals, etc.) |
An Excellent, clear, concise and critical discussion of relevant literature, including a good balance of sources. The most relevant models / frameworks / theories/key concepts are selected and linked very clearly to the research objectives (or research questions); argument is supported by many appropriate references. |
A clear and concise discussion of relevant literature, including a range of different sources. Several relevant models /frameworks / theories/key concepts are identified and linked to the research objectives (or research questions); argument is supported with several appropriate references. |
A discussion of some relevant literature that may be unclear in places, and/or which may rely on a limited range of sources. Some relevant models /frameworks / theories/key concepts are identified with some links to the research objectives (or research questions); argument is supported with some appropriate references. |
A descriptive account of some relevant literature that is unclear or incoherent in places, and/or which may rely on very few sources. Includes at least one model/framework/ theory/key concept that may be relevant; links to research questions could be clearer; section contains some appropriate references. |
This section is missing, is unclear, or is incoherent. Includes no relevant sources and/or no relevant models / frameworks /theories/ key concepts are identified; no clear links to research objectives (or questions); or section is not supported with any appropriate references. |
|
3. Methodology (40% weighting [20% for qualitative and 20% for quantitative sections]) |
Includes a focused critical review of alternatives and justification of methods selected for data collection and data analysis, supported by appropriate references. Includes a careful consideration of practical problems / limitations and how they may be overcome. Demonstrates a very sophisticated |
Includes a review of alternatives and justification of methods selected for data collection and data analysis, supported by appropriate references. Considers practical problems limitations and how they may be overcome. Demonstrates a good understanding of the research process |
Includes a limited review of alternatives and /or justification of methods selected for data collection and analysis; may also be limited support by appropriate references. Includes a limited consideration of practical problems / limitations and how they may be overcome Demonstrates an understanding of the research process |
May be unclear or incomplete, with little or no review of alternatives and a very limited justification of methods selected. Very limited mention of practical problems / limitations and how they may be overcome.
Demonstrates an incomplete and / or flawed understanding of the research process |
This section is missing, or is either unclear or incoherent; data collection and analysis methods are not justified, or the justification is unsupported by any appropriate references. No consideration of practical problems, limitations and how they may be overcome. Does not demonstrate an understanding of the research process |
|
|
understanding of the research process |
|
|
|
|
|
5. Summary & recommendation
(5% weighting) |
Provides a clear summary of the study and several benefits for the company |
Provides a good summary of the study and several benefits for the company |
Provides a reasonable summary of the study and some benefits for the company |
Provides a limited summary of the study and limited benefits for the company |
This section is missing, there is no or very limited summary of the study and no benefits for the company |
|
6. Overall structure, format, writing quality and presentation (10% weighting) |
Project is presented in a professional report format; there is a clear logical flow between the sections, making it very easy to follow the argument. Must show strong element of critical writing. Correct referencing is applied throughout |
Project is presented in an appropriate report format; there is a clear flow between the sections, making it easy to follow the argument. Good referencing is applied throughout. |
Project is presented in a reasonable report format; there isn’t such a clear flow between the sections, making it more difficult to follow the argument. Reasonable referencing is applied in parts of the project. |
Project is presented in basic report format, meeting some of the requirements. There are limitations in the logical flow between the sections, making several parts of argument less easy to follow. Referencing is in parts incorrect. |
Project is not presented in report format and does not meet most or all of the requirements identified. There are serious flaws in terms of its structure and logical flow between the sections, making it difficult to follow. Referencing is incorrect. |
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