MG5639 Understanding Business and Management Research Methods Assignment 2023/24

Main Objective of the Assessment 

This is an individual assignment. Students are required to submit a research proposal evidenced by a good research question, literature review,  methodology, and plan, including sampling decisions. The principal purpose of MG5639 is to assess students’ ability to develop their research topic concerning a chosen topic of study/area of interest in the context of Business Studies. This research topic usually relates the research issues in students’  master program subject area; to elaborate research problem; to write up a literature review using secondary data and academic sources; and to develop knowledge of the research process, including research design, data collection, and sampling, data analysis, and data reporting.  

Description of the Assessment 

This assignment will help students assess a market situation and identify a suitable research method to make an effective business decision. The student should use it as an opportunity to creatively design and plan a research project, and to carefully consider how they would collect and analyze primary data,  but WITHOUT actually collecting primary data or conducting data analysis. 

The student is required to hand in 2,500 words based on a research problem for either a commercial or public body. The student needs to choose a specific organization from one of the two above sectors based on a possible research problem and support it using secondary research analysis (i.e., literature review).