MG529 Strategic Marketing PPT Assignment Brief, Buckinghamshire New University

Assignment Brief 

Working as a group develop a 15 mins group presentation on a company audit and resultant strategic marketing objectives set in response to the case study provided on the VLE.

Please note, that for quality assurance and moderation purposes, all presentations will be recorded.

You can work in groups of up to four people as the maximum and two people as the minimum.

Your presentation should cover the following tasks:

Task 1 (LO1)

• Situational Analysis/Market Audit (please back up your analysis with well documented research) Market Size and trend data
• Competitors analysis
• Macro & Micro forces affecting the organisation (using relevant models to include PESTLE and TOWS analysis)
• Customer analysis (buyer personas and coverage of CDJ)
• Stakeholder analysis

Task 2 (LO2)

• Based on the market audit for the organisation identify key strategic marketing objectives for the marketing plan.
• A group log detailing individual contributions must be maintained and handed in at the final presentation as evidence of individual contribution to the task and included in the assignment that you will upload on Upload My Assignment area on LSST Connect.
• If you are registered with the Disability and Inclusion Services or have a disability, please contact your module leader to discuss how your reasonable adjustments will be applied to this assignment.
• If you are registered with the Disability and Inclusion Services or have a disability, please contact your

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO1: Understand how to analyse an organisation’s current and future internal and external environments.
LO2: Identify and analyse relevant information to recommend and inform strategic marketing decision making.