MG413 Data insights For Business Decisions Assignment Brief

Published: 24 Jan, 2025
Category Assignment Subject Business
University Buckinghamshire New university Module Title MG413 Data insights For Business Decisions

Assignment Task

The UK tech sector employs over 1.7 million people, was valued at $1 trillion (£764bn) for the first time in 2022, and adds over £150bn to the UK economy every year. Companies in the digital economy apply their tech and expertise to solve problems and enhance day-to-day services, providing benefits for consumers across food delivery, health, energy, and many more sectors. The tech industry encompasses several business sectors, like e-commerce, internet software and services, financial technology, consumer electronics, and telecommunications.

In groups of no more than 4 members, prepare a 15-minute presentation on the ‘ Role of data and information within the Technology industry’ – you can choose one or more sectors and organizations to help illustrate your findings.

  • What type of data is collected and how is it used by the industry/sectors/organization (s)? Identify if this is Big Data and if this is 1st, 2nd, or 3rd party data.
  • Describe traditional market research and how this is different from Big Data and used in the industry / Sectors.
  • Explain how information is captured and stored with key references to types of databases and management information systems and find examples from the sector.
  • Describe the impact of technological development on the role and use of data in the business decision-making process within this industry/sector.
  • Set out how information and data is used within the day-to-day operations of organizations within this sector and what is its strategic importance to the organizations within this industry. Set out a research plan for this industry to improve data capture and its use in a sector/organization.

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