MBDM5154 Business Strategy Coursework 1 & 2 Assignment | TAR UMT

Published: 25 Jul, 2025
Category Assignment Subject Business
University Tunku Abdul Rahman University Of Management And Technology (TAR UMT) Module Title MBDM5154 Business Strategy
Assessment Type Coursework 1&2
Academic Year 2025
Coursework 1: Individual (100%) 
Coursework 2:  Group Project Assignment (100%) 
Cw1 words count: 
1,000 to 1,500 words
Cw2 words count: 
4,000 to 5,000 words

MBDM5154  COURSEWORK 1 – Individual (100%)

CLO 2: Recommend appropriate strategic choices in cognizance of the various forces, issues, and policies of different types of organisations.

Due Date: Week 6

Word limit: 1,000 to 1,500

You are required to analyse a company based on the following criteria:

  • Research at least 5 journal articles that discuss about the cultures and its impacts towards the company performance. Discuss some similar or different points narrated by these papers.
  • Introduction: company and nature of its business(es)
  • Vision, mission and values of the company
  • Identify on how items in point iii above may have affected the cultures of the company with relevant examples and evidence.
  • What are the weaknesses of the cultures/policies/issues of the company? Recommend ways to improve the weaknesses of the company.

Appendix

Assessment Grid For Individual Assignment

Area of Assessment Marks Weighting 71%-100% 41%-70% 0% – 40%
Literature review based on cultures 20% Good to very good summary of literature review (15-20 marks) Fair explanation of summary from literature review (9-14 marks) Poor explanation of summary from literature review (0-8 marks)
Company introduction and vision 20% Good to very good explanation of the nature of the company (15-20 marks) Fair explanation of the nature of the company (9-14 marks) Poor explanation of the nature of the company (0-8 marks)
Analysis on nature of business and its cultures 30% Thorough analysis and synthesis of current situation (22-30 marks) Reasonable analysis of current situation (13-21 marks) Rudimentary analysis of current situation (0-12 marks)
Weakness of cultures/policies/ issues and Recommendations 20% Good analysis of culture weaknesses. Recommendations are well thought (15-20 marks) Fair analysis of culture weaknesses. Recommendations are reasonable (9-14 marks) Poor analysis of culture weaknesses. Recommendations are poor (0-8 marks)
Referencing 10% Referencing drawn from a broad mix of literature (>7marks) Reasonable referencing from a variety of sources (4-7 marks) Little or no referencing of supporting evidence (<4 marks)

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MBDM5154 COURSEWORK 2: Group Project Assignment (100%)

CLO1: Discuss the impact of the internal/external forces of organisations as inputs for its strategy planning and management.

CLO3: Appraise the performance of organisations in implementing strategies and managing change.

Due date: Week 10

Word limit: 4,000 to 5,000

Assume that you are working in a medium size corporation in Klang Valley of Malaysia, the corporation is currently focusing on its market in Malaysia. The corporation is planning to expand its business to other parts of the world. As the general manager, you are required to prepare a report to reveal the potential growth opportunities for the company to pursue in the near future. You should identify and specify the best business unit for your company to expand.

You are required to choose your own company that has at least 4 business units. Each group should choose a different company. Any chosen company needs prior approval from the tutor before proceeding with the assignment.

Your report should include the following:

  • Introduction: company and businesses
  • External environment analysis for the company: PESTLE
  • Porter Five Forces analysis for the whole company
  • Internal environment analysis for the whole company: resources and capabilities
  • Business units growth potential analysis: GE Mckinsey matrix/BCG
  • SWOT analysis for the best business unit for future expansion
  • Recommendation for business growth: Ansoff Matrix
  • Performance tracking tool for the chosen business unit: Balanced Scorecard
  • List of references

Appendix

Assessment Grid For Group Assignment

Area of Assessment Marks Weighting 71%-100% 41%-70% 0% – 40%
Analysis and Synthesis 70% Thorough analysis and synthesis of current situation (49-70 marks) Reasonable analysis of current situation (29-48 marks) Rudimentary analysis of current situation (0-28 marks)
Quality of Recommendations and performance tracking 25% Recommendations are well thought out with a performance tracking plan that demonstrates the ability to be implemented (18-25 marks) Recommendations are reasonable with a proper performance tracking plan (11-17.5 marks) Recommendations and performance tracking are notional and potentially hard to implement (0-10 marks)
Referencing 5% Referencing drawn from a broad mix of literature (>3.5marks) Reasonable referencing from a variety of sources (2.5-3.5 marks) Little or no referencing of supporting evidence (<2.5 marks)

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