MBA7066 Innovation and Entrepreneurship Assignment Brief | UMC

MBA7066 Learning Outcomes Assessed: 

• LO1. Demonstrate a systematic and critical understanding of contemporary tools, techniques, and strategies for innovation management, entrepreneurial thinking, opportunity evaluation, and the development of new ventures.
• LO2 . Critically evaluate market opportunities, technology developments, and available resources, including sources of capital, and synthesise findings to support innovative value propositions and new ventures.
• LO3. Identify and critically evaluate and interrelate stakeholder interests and key risks, including financial, commercial, technical, and legal risks, in the context of a new venture, and propose and justify strategies for managing these complex issues.
• LO4. Develop a cogent and justified business plan for a new venture to respond to an evidence-based market opportunity supported by a critical analysis of key risks and key stakeholder interests.

MBA7066 Assessment Task:

Scenario: 

World EcoWealth Capital was founded in 2022 by a group of Social entrepreneurs and Sustainability experts from different countries, who recognised a gap in the market for sustainable investment opportunities. With growing awareness of climate change and the importance of environmentally responsible investing, the founders sought to create a new venture with £1 million to make impactful investments while achieving financial returns. 

To qualify for this funding, you must:

Within the Social enterprise sector, propose a new venture supported by the evidence-based market opportunity that meets the above conditions of World EcoWealth Capital to secure the £1 million funding. 

• The business development plan portfolio has two parts - Part 1 and Part 2.
• Part 1 should be completed before the 9th week.  Part 1 needs to be approved by the tutor/lecturer before students can proceed with Part 2.

Part 1 - Pitch  (Presentation 10 minutes ) – Formative assessment 

Pitch for the new venture presented in the class and approved by the lecturer (PowerPoint presentation - 10 minutes) 

The PowerPoint should include a) Context of new social venture in your chosen area, b) evidence-based critical analysis in support of your new venture, c) identify the relevant stakeholders, risks and resources required. 

Part 2 – Business Development  Plan - Report (5000 words) Summative Assessment

Produce a 5000-word Business Development plan for your four tasks of the chosen Social Enterprise and ensure you include an  Executive Summary at the beginning (300 words ).  

Task 1.

Introduction - Critically evaluate Social Entrepreneurship as part of Innovation and Entrepreneurial thinking ( 300 words).

Task 2

Introduce your chosen new venture (approved during the Presentation) by justifying the mission and vision. A critical analysis of evidence-based market opportunity. Analysis should be supported by facts and figures. Additionally, synthesise findings to support an innovative value proposition for the new venture. Moreover, include a critical evaluation of resource implications for the chosen new venture (2000 words).

Task 3

Critically evaluate stakeholders’ analysis and risk analysis related to your new venture. 
For stakeholders’ analysis, select any one of the three models from Mendelow’s model, the Salience Model, RACI matrix model, apply the selected model to your stakeholders’ analysis and justify the selection of the model.  While performing the risk analysis, ensure you cover financial, commercial, technical, and legal risks using a risk matrix chart (1500 words). 

You can use AI for this task 3 to generate steps/templates of the models for stakeholder analysis and the risk analysis matrix. However, the content discussion should be your own in the context of your chosen new venture with relevant references. 

Task 4.

Develop and justify your strategy for the new venture using any one of these three models from the Business Canvas Model, the Hybrid Model and the Social Business Model or any other appropriate model you select, justifying the suitability of the chosen model ( 700 words)
You can use AI for this task 4  to generate steps/template of the three models or any other model you select for your strategy. However, the content discussion should be your own in the context of your chosen new venture with relevant references. 

Task 5: Conclusion ( 200 words ) 

Reference List (Not included in word count)

• Appendix (Not included in the word count)
• PowerPoint Slides from Part 1 (Not included in the word count)

Important information

Declaration: At the end of the assessment, you should also include a declaration of any software tools, including Generative AI (GAI) applications, that you used in developing and completing the assessment.