MBA22101 International Business Management L7 Assignment Brief | Ravensbpurne

Module Learning Outcomes of MBA22101

LO1 Demonstrate systematic understanding of overseas operations and organizations through application of problem solving
LO2 Utilize varied theoretical frameworks to identify and inform recommendations
LO3 Critically analyze and synthesize case studies and various research methodologies to inform your application to your business solutions
LO4 To present the broader contextual issues of Business management including legal systems, ethical, economic, social and technological change issues, as well as international development

MBA22101 Assignment brief: A management consultancy report (2500 words)

This assignment will provide you with the opportunity to work with an allocated entrepreneur from Ravensbourne StartUp Lab located on site at RUL in Greenwich. You will assume your allocated StartUp is planning to expand its business overseas and make strategic recommendations for international market growth. Throughout this process, you will hone your research, analytical and problem-solving skills to provide strategic recommendations for international business expansion. You will be required to submit a management consultancy report on Canvas, and deliver a Pecha Kucha presentation to your allocated StartUp entrepreneur. You will hold regular meetings to build a company profile and conduct a market analysis using international business management tools and strategic models. You are required to undertake additional research in order to fulfill the requirements at this level and address the specific task requirements outlined below. More information about Ravensbourne StartUp Lab can be found here:

MBA22101 Assessment Criteria:

Management Consultancy Report content: Individual Report

• Company profile within the context of the OLI paradigm
• Risk analysis using VRIO and a SWOT
• STEEPLED analysis of local and international market
• Competitive analysis using Porter’s Five Forces
• Market penetration strategy using Porter’s Value Chain
• Financial overview and projection using Gap Analysis
• TOWS matrix for forward planning
• Balance Scorecard/Adkar/Kubler Ross etc. if applicable
• Critical evaluation of the organisation’s capability to support (or not) possible international business expansion
• Recommendations using Kotter’s 8-step model and McKinsey’s 7S Framework

Pecha Kucha Presentation: Group Presentation

• You will be allocated a date and time slot for your presentation (weeks 9 – 12)
• Your presentation should have no more than 20 slides
• Slides should move automatically as you are speaking
• You must use the 20x20 rule where each slide is displayed only for 20 seconds before automatically progressing to the next one
• You must organize the content ensuring that you present concise information that does not go beyond 7 minutes
• You must keep the presentation moving to get through all the content
• This style of presentation will help you to apply your creativity to address the grading criteria on the last page of this assignment

Contacting your allocated StartUp:

• It is your responsibility to initiate contact with your allocated StartUp
• This should be done no later than week 3
• Meetings can be held either online or face-to-face
• Your allocated StartUp will decide to meet with you either as a group or individually
• Meeting dates/times/place/frequency can be decided by both you and your allocated StartUp
• You should ensure you are on time for all meetings and display a professional attitude consistent with Ravensbourne’s integrity
• StartUps will not share confidential information – only pertinent information relevant to the requirements of your assignment
• Please bear in mind that your allocated StartUp will be giving you their valuable time, so please
  be respectful and as accommodating as necessary
• You will be allocated to a group of 6 in Week 2

MBA22101 Specific Assignment Instructions

MBA22101 Assessment Criteria