Essay requires you to Demonstrate Competence and Insight Concerning one of the Eight Marketing Applications Covered During the Course of the Module

Assignment Brief

Objective 1 - Demonstrate your comfort and familiarity with the concepts relevant to your chosen area of specialisation. Here, the emphasis is on your capacity to give an accurate and authoritative overview of the arguments and assumptions underpinning your selected marketing application. 

Objective 2 - Demonstrate your ability to recognise, overview and analyse illustrative examples of your chosen area of specialisation. Here, the emphasis is on your capacity to incorporate trends, developments, and other empirical details into your essay 

Objective 3 - Demonstrate your ability to identify limitations (practical, ethical, methodological,empirical, etc.) of your chosen area of specialisation and to make a judgment as to the extent of its relevance to contemporary marketers in the light of these.