Marketing and the Digital Customer Experience Assessment's Deatails

Assessment 1 Background to Marketing 

You will work in teams of 4 to 5. These teams will be created in class and will be based on optimum team structure regarding skills, qualities and team roles. Your team will create a 7-minute group presentation to 1) explain the role and function of marketing for a business like White Rose Recycled Fashion, and the factors that influence customer behaviour and 2) Identify the factors and trends in the marketing environment and how they might affect marketing approaches for White Rose. 3) Apply the marketing mix to White Rose and how the elements are managed to ensure customer satisfaction.

Your presentation should be structured as follows:

• Introduction to the presentation including your aim and objectives, and the definition of marketing.
• Factors that influence customer behaviour.
• Marketing Trends and their potential influence.
• The Marketing Mix and how its elements are managed to ensure customer satisfaction.
• Summary and Conclusion.

Your presentation should include visuals in the form of slides and/or video using the software of your choice. 

All team members must participate in the creation, design and presentation of the slides and/or video.

It will be your responsibility with the tutor’s help, to create a simple team contract and to adhere to it, ensuring fair and equal contribution to the assignment.

Assessment 2: Big Idea for White Rose Recycled Fashion

In the same teams, and using your knowledge of marketing concepts and theories, design an innovative strategy for White Rose Recycled Fashion to engage with and achieve loyalty with the Leeds student community.

Your presentation should be structured as follows:

• Introduction: presentation aim and objectives, recap on marketing and introduction to White Rose.
• The Big Idea for White Rose.
• Summary and Conclusion.

Your presentation should include visuals in the form of props, slides and/or video using the software of your choice. 

All team members must participate in the creation, design and presentation of the slides and/or video.

It will be your responsibility with the tutor’s help, to create a simple team contract and to adhere to it, ensuring fair and equal contribution to the assignment.