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| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Birmingham City University (BCU) | Module Title | MAN6077 Operations and Processes Improvements in Events |
| Module Title: Operations and Processes Improvements in Events | |||
| Module Code: MAN6077 | |||
| Assessment Type (delete as appropriate) Time constrained assessment | Level 6 | Weighting 50% | Word Count N/A |
| Submission Date Date to be confirmed | Submission Time Time to be confirmed | Module Leader Dr Ann Cameron | Time Limit (for in person or oral assessments) 10-minute presentation |
| Assessment Information | |
| Assessment Task (with genre/type) |
Select an event venue of your choice a 10-minute individual presentation which analyses the opportunities for operational and process improvement within the events industry and the potential challenges in implementing them. PROBHIBITED You MUST NOT use any generative Artificial Intelligence in this assessment unless specifically authorised for reasonable adjustments. You MAY use non-generative tools such as a spell-check, basic grammar check (non-generative), calculator or similar. If you have any doubts about using an AI tool, please consult the Student AI Guidelines or ask your tutor. |
| Assessment Title | A critical analysis of Operations and Processes improvement: 10-minute individual presentation with Q&A. |
| Things to include: |
Select a venue and a specific event held at that venue. Analyse the opportunities for operational and process improvement within the events industry and the potential challenges in implementing them for your selected venue and event. You must present your decisions and ideas in a 10-minute presentation which summarises what you have found and offers recommendations for improvement. In each area you need to explain which theoretical models you have used and justify both the decisions and the models with supporting references. Using relevant theory, the presentation should include the following:-Introduction to chosen venue and the specific event and justification of the chosen venue and specific event.-An in-depth analysis of the operation and processes to identify the challenges and opportunities for improvement. You need to include the relevant models used to support your analysis. -Recommendations (3-5) for improvement of your chosen venue and event, or an action plan including how to address potential challenges in implementing the recommendations. |
| Completion of this assessment will address the following learning outcomes: | |
| 1 | Critically evaluate OPI (Operational and Process Improvement) tools and techniques that can be utilised within Venues for Events, Sports or Esports. |
| 2 | Critically analyse approaches for OPI excellence within Events, Sports or Esports; identifying the key challenges and opportunities that are faced by Venue Managers. |
| 3 | Synthesise OPI and change management solutions/recommendations for improving the delivery and experience of Events, Sports or Esports Venue Management, overcoming extant challenges. |
The maximum word count for this module assessment is shown on Page 1. A +10% margin of tolerance is applied, beyond which nothing further will be marked. Marks cannot be awarded for any learning outcomes addressed outside the word count.
The word count refers to everything in the main body of the text (including headings, tables, citations, quotes, lists etc.). Everything before (i.e. abstract, acknowledgements, contents, executive summaries etc.) and after (i.e. references, bibliographies, appendices etc) is not included in the word count limit.
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Request to Buy AnswerComplete the appropriate cover sheet for this assessment and append your work.
This assessment will be marked anonymously and should show your student number only.
Submit your presentation slides via Moodle before your allocated presentation date.
Where you are required to submit assessment by a certain deadline (for example essays, case studies or physical artifacts) but you fail to meet the deadline, your mark will be reduced in accordance with the Late Submissions Policy. This Policy does not apply where the assessment is ‘in-person’ such as exams and in-class tests.
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Marking Criteria |
Marking Rubric |
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|
Criterion 1 |
80-100% |
70-79% |
60-69% |
50-59% |
40-49% |
20-39% Fail |
0-19% Fail |
|
Addresses the assignment brief |
Does not address the assignment brief |
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|
Structure, Organisation, and Communication of Ideas. Introduce the venue and event. (10% of Grade) LO 2
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Outstanding structure, organisation, and communication of ideas. Outstanding overview of venue, operations and processes and chosen event. A sophisticated interaction with persuasive communication of ideas. Discussions and topics are complete, relevant, and points are communicated in a logical order which aligns to the main argument.
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Excellent structure, organisation, and communication of ideas. Excellent overview of venue, operations and processes and chosen event. A commanding interaction with credible communication of ideas. Discussions and topics are complete, relevant, and points are communicated in a logical order.
|
Very good structure, organisation, and communication of ideas. Very good and clear overview of venue, operations and processes and chosen event. A convincing interaction with reasonable communication of ideas. Discussions and topics are complete, relevant, and points are communicated with some logical order.
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Good structure, organisation, and communication of ideas. Good and competent overview of venue, operations and processes and chosen event. A reasonable interaction with adequate communication of ideas. Discussions and topics are complete, relevant, and points are clearly communicated.
|
Satisfactory structure, organisation, and communication of ideas. Satisfactory overview of venue, operations and processes and chosen event. An adequate interaction with weak communication of ideas. Discussion and topics are complete and mostly relevant, but points are not always clearly communicated.
|
Poor structure, organisation, and communication of ideas. Poor or unsatisfactory introduction and overview of the selected venue and event. An inadequate interaction that does not appropriately communicate ideas. Discussions and topics are incomplete, and most of the points communicated are difficult to follow.
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Very poor structure, organisation, and communication of ideas. No introduction and overview of the selected venue and venue. An insufficient interaction that does not communicate ideas. Discussions and topics are not relevant or are incomplete, with all points communicated being difficult to follow.
|
|
Criterion 2 |
80-100% |
70-79% |
60-69% |
50-59% |
40-49% |
20-39% Fail |
0-19% Fail |
|
Addresses the assignment brief |
Does not address the assignment brief |
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|
Knowledge and Understanding. In depth analysis of the challenges and opportunities for operational and process improvement. (40% Of Grade)
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Outstanding demonstration of knowledge and understanding. Outstanding analysis of challenges and opportunity for improvement, highly advanced discussion of the use and justification of theoretical models in an events context. Demonstrates extensive understanding of the subject area. Work shows sophisticated knowledge with effective and at times insightful understanding of key concepts and ideas. Work contains no misunderstandings, and no factual errors. |
Excellent demonstration of knowledge and understanding. Excellent analysis of challenges and opportunity for improvement, advanced discussion of the use and justification of theoretical models in an events context. Demonstrates a compelling understanding of the subject area. Work shows extensive knowledge and a thorough attempt at understanding key concepts and ideas. Work contains no misunderstandings, and no factual errors. |
Very good demonstration of knowledge and understanding. Very good and competent analysis of challenges and opportunity for improvement with very good use and justification of theoretical models. Demonstrates a convincing understanding of the subject area. Work shows substantial knowledge and a purposeful attempt at understanding key concepts and ideas. Work contains no misunderstandings, and no factual errors. |
Good demonstration of knowledge and understanding. Good and competent analysis of challenges and opportunity for improvement with good use and justification of theoretical models. Demonstrates a reasonable understanding of the subject area. Work shows a reasonable knowledge and understanding of key concepts and ideas. Work contains minimal misunderstandings, but no factual errors. |
Satisfactory demonstration of knowledge and understanding. Satisfactory analysis of challenges and opportunity for improvement with appropriate selection and justification of theoretical models used. Demonstrates an adequate understanding of the subject area. Work shows an adequate knowledge and understanding of key concepts and ideas. Work contains minimal misunderstandings and few factual errors. |
Poor demonstration of knowledge and understanding. Insufficient analysis of challenges and opportunity for improvement with insufficient use and justification of models. Does not demonstrate an understanding of the subject area. Works shows insufficient knowledge and understanding of key concepts and ideas. Work contains misunderstandings and factual errors.
|
Very poor demonstration of knowledge and understanding. No analysis of challenges and opportunity for improvement with insufficient use and justification of models. Does not demonstrate an any understanding of the subject area. |
|
Criterion 3 |
80-100% |
70-79% |
60-69% |
50-59% |
40-49% |
20-39% Fail |
0-19% Fail |
|
Addresses the assignment brief |
Does not address the assignment brief |
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|
Application of Critical Thinking. Recommendations and action plan including change management. (40%) of Grade) LO 3 |
Outstanding application of critical thinking. Outstanding recommendations for improvement, and detailed action plan. Highly advanced discussion of the use and justification of theoretical models in an events context. Constant critical thinking. Engages with key and wider reading. Content of sources are explained, explored, evaluated, and at times interpreted to develop an academic discussion. Analysis that: Explores. Compares and contrasts. Evaluates. Synthesises. Draws informed and persuasive conclusions. |
Excellent application of critical thinking. Excellent recommendations for improvement, and detailed action plan. advanced discussion of the use and justification of theoretical models in an events context. Consistent critical thinking. Engages with key and wider reading. Content of sources are explained, explored, evaluated, and used to develop an academic discussion. Analysis that: Explores. Compares and contrasts. Evaluates. Draws informed conclusions. |
Very good application of critical thinking. Clear and very good recommendations for improvement, and action plan Clear very good use and justification of theoretical models to support recommendations. Consistent critical thinking. Engages with key reading. Content of sources are explained, explored, and used to develop an appropriate academic discussion. Analysis that: Explores. Compares and contrasts. Draws conclusions. |
Good application of critical thinking. Good and competent recommendations for improvement, and action plan Clear competent use and justification of theoretical models to support recommendations. Consistent critical thinking. Adequate evidence of reading. Content of sources are described with an attempt to explain. Adequate attempt at analysis that at times considers different viewpoints. Adequate attempt to draw conclusions. |
Satisfactory application of critical thinking. Satisfactory recommendations for improvement, satisfactory action plan and use or justification of theoretical models to support. Some descriptive thinking evident. Evidence of reading. Content of sources are described, but no attempt to explain. An attempt at analysis that is reduced to strengths and weaknesses. An attempt to draw conclusions. |
Poor application of critical thinking. Insufficient, poor or incorrect recommendations for improvement, no clear action plan and no use or justification of theoretical models to support. Inadequate evidence of reading. Content is reduced to mainly student viewpoints and opinions only. Inadequate attempt at analysis Inadequate attempt to draw conclusions.
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Very poor application of critical thinking. No recommendations for improvement, no clear action plan and no use or justification of theoretical models to support. No evidence of reading. Content is reduced to student viewpoints and opinions only. No attempt at identifying strengths and weaknesses. No attempt to draw conclusions.
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Criterion 4 |
80-100% |
70-79% |
60-69% |
50-59% |
40-49% |
20-39% Fail |
80-100% Fail |
|
Presentation style, referencing and Citing of Sources to Support Work. Presentation style. (10% of Grade) |
Outstanding presentation style, referencing and citing of sources to support work. Outstanding presentation at an executive level regarding timing, design and visual content. Sources are cited. Reference list provided. Engages both the key authors and the specific sources from the module reading list to develop and construct persuasive academic discussion. Wider and deeper reading is evident. All sources have a citation, a reference list item, and is fully accurate using the BCU Harvard referencing system. |
Excellent presentation style, referencing and citing of sources to support work. Excellent presentation with no errors in either delivery or design. Sources are cited. Reference list provided. Engages both key authors and some of the module reading list to develop and construct academic discussion. Wider reading beyond the module reading list is evident. All sources have a citation and a reference list item. Few inaccuracies when using the BCU Harvard referencing system.
|
Very good presentation style, referencing and citing of sources to support work. Very good and clear presentation, timing accurate and slides professional formatted with minimal errors. Sources are cited. Reference list provided. Key authors cited and referenced. Engages with the module reading list with some wider reading. All sources have a citation and a reference list item. Few inaccuracies when using the BCU Harvard referencing system.
|
Good presentation style, referencing and citing of sources to support work. Clear and competent presentation, timing accurate and slides professional formatted with minimal errors. Sources are cited. Reference list provided. Key authors cited and referenced. Engages with module reading list. Some variety in sources used. Majority sources have a citation and a reference list item. Few inaccuracies when using the BCU Harvard referencing system. |
Satisfactory presentation style, referencing and citing of sources to support work. Satisfactory presentation with some errors apparent. Sources are cited. Reference list provided. Few key authors cited or referenced. Little engagement with module reading list. Moderate use of inappropriate sources. Little variety in sources used. Some sources are missing a citation or a reference list item. Few inaccuracies when using the BCU Harvard referencing system. |
Poor presentation style, referencing and citing of sources to support work. Poor verbal communication and poor use of visuals, presentation timing was not managed. Limited sources are cited. A limited reference list provided. No key authors cited or referenced. No engagement with module reading list. Use of inappropriate sources – all websites. Many sources are missing a citation or a reference list item. Inaccurate use of the BCU Harvard referencing system. |
Very poor presentation style, referencing and citing of sources to support work. Poor verbal communication and no visuals used; presentation timing was not managed No sources are cited. No reference list provided. |
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