| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University of Leeds | Module Title | LUBS5440M Sales Promotion and Sponsorship Coursework |
In this task, you'll assume the role of a member of the marketing team for Leeds Festival (www.leedsfestival.com). Your objective is to create a video presentation persuading a brand of your choice to sponsor the festival. Your pitch should focus on leveraging relevant theories and concepts that have been taught within this module to build a compelling, well-supported argument for the brand to consider sponsoring the Leeds Festival.
NB: Your choice of brand should be guided by the theories covered in this module. Select a brand that stands to gain clear advantages from sponsoring the Leeds Festival while also benefiting the festival in return.
Your presentation needs to cover two key aspects: (i) explain why Leeds Festival is an ideal property for the chosen brand to sponsor, and (ii) propose a specific activation activity that the brand could implement to maximise their return on investment from the sponsorship.
The structure and content of your presentation should be in line with, and guided by, the concepts taught in this module.
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